In your Google Ads Account, go to Tools and Settings

Click Conversions in Tools and Settings


To start tracking conversion, we need to choose the import option.

If you want to track the click on a page or track the call initiated by the user choose the option to collect the conversion.

Please follow the steps of setting the goals as we need to select in Goal as Imported Lead and Optimization as Primary option.

Next up is the conversion name. Please add a name (note you will need to enter this name exactly in Workflows). 

Choose value for the conversion as same, different or don't use any value.

Next step  is select the count, we would recommend to choose one.

Next, set Click Through conversion to 90 days and set Attribution model as First click

Next, navigate to your Workflow and add an "Add to Google Adwords" step.

For Conversion select Other, then add the name of Conversion exactly as named in the step above. Click Save and Publish. 

Please note that in order for HighLevel to successfully pass a conversion to Google Ads, the contact/opportunity needs to have been created from a url that had a gclid parameter.

NOTE : It will take approximately 24 hours to see the list populated in Workflows as well as in Google Ads Conversions.