Services Notifications: Email, In-App, SMS & WhatsApp

Modified on: Thu, 1 Oct, 2026 at 11:17 AM

Services notifications let you keep customers and team members informed throughout the service booking journey using Email, In-App, SMS, and WhatsApp. You can configure notifications for key booking events, choose recipients, customize messages, and use supported custom values from one centralized Services notification setting.


Note: This feature is currently available in Private Beta.

TABLE OF CONTENTS


Overview


Service notifications provide a built-in alternative to workflow-based messaging for service bookings. Instead of relying on generic calendar notifications, Services notifications allow you to define event-specific messaging that automatically applies to all service bookings.


This update introduces new notification triggers, recipient options, template customization, and service-specific custom values—along with smart notification consolidation to prevent duplicate messages.


What’s New with Services Notifications


Notification Triggers


You can configure notifications for the following service booking events:

  • Appointment Booked (Unconfirmed)

    Sent when a customer books a service with an unconfirmed status.

  • Appointment Booked (Confirmed)

    Sent when a booking is auto-confirmed or manually approved.

  • Cancellation

    Sent when a service booking is canceled.

  • Reschedule

    Sent when a booking is moved to a new date or time.

  • Reminder

    Pre-appointment reminders to help reduce no-shows.

  • Follow-Up

    Post-appointment messages used to engage customers or collect feedback.

Recipient Options


Each notification can be sent to one or more of the following recipients:

  • The Contact

    The customer who booked the service.

  • The Assigned User

    The staff member assigned to the service.

  • Additional Email Addresses

    Internal recipients such as front-desk staff, managers, or other team members.


Delivery Channels


Choose the communication channel that best fits each stage of the service booking journey. Services notifications support:


  • Email: Send booking updates and appointment communications by email.
  • In-App: Notify assigned users inside HighLevel.
  • SMS: Send booking updates by text message.
  • WhatsApp: Send booking confirmations, reminders, follow-ups, and other supported appointment communications through WhatsApp.


You can configure the appropriate channel for each notification event based on how you want to communicate with customers and your team.


Template Customization


Services notifications include a built-in editor that allows you to:

  • Customize subject lines

  • Edit message content

  • Adjust formatting and layout


You can also choose from pre-created templates to speed up setup and maintain consistent messaging.


Service-Specific Custom Values


Services notifications support custom values specific to service bookings, including:

  • Service Name

  • Duration

  • Price

  • Add-ons

  • Assigned staff details

  • Additional service attributes


These values ensure notifications accurately reflect the booked service.


Smart Consolidation of Notifications


When a booking includes multiple services, only one notification is sent for the overall service booking.


This prevents customers and team members from receiving multiple redundant emails for the same appointment.


How to Configure Service Notifications


To configure notifications for Services:

  1. Navigate to

    Calendar Settings → Services → Global Settings → Notifications

  2. Select the desired notification trigger

  3. Customize the notification template

  4. Select the delivery channel you want to configure, such as Email, In-App, SMS, or WhatsApp.

  5. Choose the recipients

  6. Insert service-specific custom values

  7. Save your changes


How Service Notifications Are Used


Once configured:

  • Notifications trigger automatically based on service events

  • Templates are reused consistently across bookings

  • Consolidation logic is applied automatically for multi-service bookings

  • No workflows are required for standard service communications


What Did Not Change


This update does not:

  • Replace workflow-based notifications

  • Affect non-service calendar appointments

  • Change appointment availability or booking rules

  • Apply outside Services (Private Beta)


Frequently Asked Questions


Q: Is this available for all calendar appointments?

No. These notifications apply only to bookings made using Services.


Q: Can I send both email and in-app notifications?

Services notifications support Email, In-App, SMS, and WhatsApp. Configure the channel that fits each service booking event and communication need.


Q: Are notifications sent per service or per booking?

Notifications are consolidated per booking. Multi-service bookings send one notification.


Q: Do I still need workflows for service notifications?

No. Services notifications provide a built-in option for common booking communications, though workflows remain available if needed.


Q: Is this feature available to all accounts?

No. Services notifications are currently in Private Beta.





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