Publish Your iOS White-Label App in App Store Connect

Overview

 Prerequisites

• An active Apple Developer Account
• Your App Store Connect login credentials
• Prepared assets:
  • App Name & Subtitle
  • App Icon (1024x1024 PNG, no transparency)
  • Screenshots for iPhone & iPad
  • Privacy Policy & Support URLs
  • Marketing Description & Keywords

Step by step: Create the app in App Store Connect

Video tutorial: https://app.arcade.software/flows/gaZgnDZCdU3G2BF9xpk1/view

Step 1: Log in to App Store Connect

1. Go to App Store Connect.
2. Sign in with your Apple Developer credentials.
3. From the Apps dashboard, click the ➕ icon to create a new app, or select your existing white-label app to update.

Step 2: Enter App Information

• App Name – Enter your brand’s app name.
• Subtitle – A short tagline (max 30 characters).
• Primary Language – Usually English (U.S.) unless your app targets another language.
• Bundle ID – Select the correct bundle ID (must match what was created in Xcode/Certificates).
• Category – Choose your app category (e.g., Productivity, Business).
• SKU – Unique identifier (can be your brand or project code).

Step 3: Add Branding Assets

1. Upload your App Icon (1024x1024, PNG, no rounded corners).
2. Upload Screenshotsfor different iPhone/iPad screen sizes:
   • 6.9", 6.5", 5.5" displays (minimum 3 screenshots per size).
   • Ensure screenshots represent the app’s user experience.

Step 4: Add App Metadata

• Description – A detailed explanation of your app’s purpose and features.
• Keywords – Add relevant keywords for discoverability.
• Promotional Text – Optional, appears at the top of your App Store page.
• Support URL – A valid link for customer support.
• Marketing URL – (Optional) Link to your app’s website/landing page.
• Copyright Holder – Your company or brand name.

 Step 5: Configure App Privacy

1. Provide your Privacy Policy URL.
2. Declare what data is collected and linked to users (e.g., location, identifiers, diagnostics).
3. Review “Data Linked to You” and “Data Not Linked to You” sections.

Step 6: Pricing & Availability

• Choose your Price Schedule (Free or Paid).
• Set your Base Country or Region (e.g., United States).
• Select availability across 175 countries/regions.

Step 7: App Review Information

• If your app requires login, provide test account credentials (demo username & password).
• Add contact details (name, phone, email).
• If special permissions (like VoIP, background audio) are required, explain them in the Notes section.

Step 8: Submit for Review

1. Verify all required fields are filled.
2. Ensure no errors (like missing app icon, incorrect description, or unsupported characters like emojis).
3. Click Submit for Review.
4. Apple will review and approve before your app goes live.

⚠️ Common Issues to Avoid

• ❌ Missing App Store icon or incorrect size
• ❌ Emojis or unsupported characters in description
• ❌ Phone number without country code
• ❌ Incorrect locale (should be en-US for U.S.)
• ❌ Not enabling required APIs in case of Google Play builds