Publish Your Android White-Label App in Google Play Console

Overview

Please note

• You must have a Google Play Developer account with Admin access.
• The app name shown on Google Play can be changed later. The package name is set in your Android build and becomes permanent after publishing.
• Keep the same Google account signed in during the whole process to avoid permission errors.

Prerequisites

• A paid Google Play Developer account with Admin rights.
• Decision on the public App name and the Default language.
• Clarity on whether the product will be Free or Paid at launch.
  
  

Step by step: Create the app in Google Play Console

Video tutorial: https://app.arcade.software/share/J3NcDvP3gzlPQmZV0IkE

1. Open the Play Console
   • Go to GoogleGoogle Play for business | Launch & monetize your apps | Google Play Console  and sign in with the Google account that owns your Developer account.
   • If prompted, accept any updated terms or review account alerts.
     
     
2. Start a new app
   • In the left menu choose All apps.
   • Click Create app in the top right corner.
   • This opens the Create app dialog.
     
     
3. Fill the Create app dialog
   • App name: Enter the name as you want it to appear on Google Play. You can change this later.
   • Default language: Choose the primary language for your store listing. You can add more languages later.
   • App or Game: Select App or Game. You can change this choice later.
   • Free or Paid: Choose the free type for your app. You can change pricing later before your first production release.
   • Declarations and confirmations: Read and tick the required confirmations that you agree to follow Google Play policies and applicable laws.
   • Click Create app.
     
     
4. Verify the new app dashboard
   • You will be taken to the app dashboard. Use Set up your app tasks to complete required items like store listing, app content, data safety, and initial release.

 
Tip: If you manage multiple Google accounts in the same browser, use an incognito window to ensure you create the app under the correct Developer account.

What next?

• Store listing: Add app description, screenshots, icon, and graphics.
• App content and policies: Complete target audience, content rating, data safety, and ads declarations.
• Releases: Create an internal test to validate the first build, then promote to closed or open testing before production.

Frequently Asked Questions