HighLevel vs Profitwell vs Stripe MRR

Modified on: Wed, 3 Dec, 2025 at 12:49 AM

TABLE OF CONTENTS

Why MRR Can Differ Across Tools
Overview: What HighLevel Includes in MRR
Comparison: MRR Calculation Across Platforms
Currency Handling
Tip: If Your MRR Looks Different

Why MRR Can Differ Across Tools

If you use tools like ProfitWell or Stripe, you might notice your Monthly Recurring Revenue (MRR) numbers differ slightly from what you see in HighLevel.

That’s perfectly normal — each platform uses its own interpretation of MRR and applies different timing rules for recognizing revenue events.

At HighLevel, our goal is to provide an accurate, event-driven, and real-time representation of your recurring revenue across SaaS and Reselling subscriptions.

Tip:
If you ever notice a case where MRR looks different from what you expected, please reach out to our Support Team.
Our team will be happy to review the subscription data with you and confirm how the calculation applies.

Overview: What HighLevel Includes in MRR

Dashboard Tab	MRR Source	Includes	Excludes
Summary Tab	Combined MRR	MRR from both SaaS and Reselling subscriptions created inside HighLevel	Subscriptions created outside HighLevel
SaaS Tab	SaaS MRR	Only MRR from SaaS subscriptions	Reselling and external subscriptions
Reselling Tab (Coming Soon)	Reselling MRR	Only MRR from Reselling subscriptions	SaaS and external subscriptions

Important:
MRR is calculated only from subscriptions created and managed within HighLevel.
Subscriptions originating outside HighLevel (for example, directly in Stripe) are not included.

Comparison: MRR Calculation Across Platforms

Scenario	HighLevel (HL)	ProfitWell	Stripe
1️⃣ Cancellation / Churn Timing	MRR is recognized until the actual cancellation date (i.e., the end of the billing cycle). If a subscription is scheduled for cancellation, it remains active until the cycle ends.	Recognizes MRR until the end of the billing cycle — i.e., MRR remains until the actual cancellation takes effect.	Cancelling immediately removes MRR at the time of cancellation, even if access continues until the end of the period.
2️⃣ New Business and Churn in the Same Month	Recognizes both new and churn MRR if both happen in the same month.	Excludes such customers entirely from that month’s calculation to avoid “double counting” (neither new nor churn recorded).	Recognizes both new and churn MRR in the same month, reflecting both transactions.
3️⃣ Discounts and Credits	Always subtracts discounts and credits before calculating MRR, regardless of duration or type.	Subtracts discounts/credits before MRR calculation.	Handles discounts differently: permanent (forever) coupons reduce MRR, while limited-time or one-off coupons may not.
4️⃣ One-Off Refunds	Ignored from MRR (not recurring). Only recurring price changes affect MRR.	Ignored from MRR unless refund permanently alters recurring value.	May reduce MRR if the refund cancels or modifies an active subscription in Stripe.
5️⃣ Paused Subscriptions	Considered as contraction. If resumed, it’s treated as expansion MRR.	Sets MRR to $0 while paused, then resumes MRR upon reactivation.	Also sets MRR to $0 while paused, with MRR returning when reactivated.
6️⃣ Free Plans / Trials	Excluded from MRR until upgraded to a paid plan. However, they do count as active subscribers in other metrics.	Excluded from MRR — only paid, recurring subscriptions count.	Excluded from MRR; trial revenue not included.
7️⃣ Past-Due Subscriptions	Treated as active until they move to “Cancelled” or “Unpaid” after the dunning process ends.	Same approach — remains active until marked as unpaid or cancelled.	Same — active and contributes to MRR until failure completes dunning and subscription cancels.

Currency Handling

All amounts are converted into USD before MRR is calculated.
This ensures your agency’s dashboard presents comparable data across global customers.

Coming soon:
Multi-currency support for viewing MRR in your preferred local currency.

Tip: If Your MRR Looks Different

If you spot any unexpected variations, for example:

A subscription’s MRR looks higher/lower than Stripe, or
An expansion or churn didn’t appear as expected

? Contact our Support Team via the in-app chat or submit a support request.
Our team can trace the subscription events, discounts, and states to confirm how the value was derived.