Customer Login for Ecommerce Stores

Customer Login for Ecommerce Stores

This article introduces the new Customer Login feature available in HighLevel Ecommerce Stores. With this feature, store visitors can log in directly from your storefront to access their past orders and account-specific content — all without leaving the store page. This streamlined experience builds trust, encourages repeat purchases, and adds a professional polish to your online store.

TABLE OF CONTENTS

• Customer Login for Ecommerce Stores
• What is Customer Login?
• Key Benefits of Customer Login
• How to Enable Customer Login
• Login Button in Store Navigation
• Login Button Features
• Customer Dropdown Menu (Post Login)
• Frequently Asked Questions

What is Customer Login?

The Customer Login feature enables a dedicated login portal for your ecommerce store. When enabled, a login button appears in the store’s navigation menu. After logging in, customers gain access to a personalized dropdown menu that includes their order history and the option to log out — all built seamlessly into your store’s UI.

Key Benefits of Customer Login

Customer Login adds both functionality and professionalism to your store experience. It allows customers to engage more confidently with your brand while maintaining full access to their order data.

• Seamless login directly from the storefront — no redirects needed

• Post-login dropdown provides quick access to customer-specific actions

• Customizable login icon color and navigation labels

• Toggle to open login in a new or current browser tab

• Add custom navigation menu items with redirect options

• Requires verified domain for secure login functionality

How to Enable Customer Login

Follow these steps to enable and customize Customer Login for your ecommerce store:

1. Open the Store Builder from your dashboard.

2. Navigate to your store page and click on the Navigation Menu.

3. Go to:

   • General Settings > Customer Login

   • Turn ON the Enable Customer Login toggle.

4. In the same settings area, scroll to the Menu Items Dropdown section to:

   • Add new menu items

   • Define each item’s redirect URL

   • Choose whether the link should open in a new tab or the same window

5. Verify that your store domain is added and verified.

   • Make sure the domain is linked to an existing store page. Without this, the login button will not work properly.

⚠️ Note: If the toggle is OFF, the login button will not appear in your store’s navigation. A valid domain must be connected and verified for the login feature to work.

Login Button in Store Navigation

The login button is a new, customizable feature in the store’s top navigation. This provides customers with immediate access to their accounts without navigating away from your storefront.

Login Button Features:

• Enable/Disable Toggle – Show or hide the login button

• Icon Color Customization – Match your brand theme

• Add More Menu Items – Provide quick access to other useful pages

• Open in New Tab – Let visitors choose how they want links to open

Customer Dropdown Menu (Post Login)

Once a customer logs in, their profile icon will activate a dropdown menu that contains essential actions.

Dropdown Options:

• Orders – View a full list of past orders

• Logout – Sign out of the customer account

This clean, intuitive interface allows customers to stay in control of their shopping experience with minimal effort.

Frequently Asked Questions

Q: What happens if I disable the Customer Login toggle?

A: The login button will not appear in your store’s navigation menu, and customers will not be able to log in.

Q: Can I test the login feature without a domain?

A: No. A live, verified domain must be linked to one of your store pages for the login functionality to activate.

Q: Can I add custom links to the customer dropdown menu?

A: Yes, you can add multiple menu items with redirect URLs and control how each opens (new tab or current tab).

Q: Does the login sync customer data with my CRM?

A: Currently, the login provides access to past orders and logout functionality. CRM syncing is not enabled yet.

Q: What happens if my domain is unverified or not linked to a store page?

A: The login button will be non-functional, and the customer login feature will not work correctly.

Related Articles

• How to Set Up an E-Commerce Online Store

Next Steps

To get the most out of the Customer Login feature:

• Enable the toggle from your Store Builder settings

• Link a verified domain to one of your store pages

• Customize the login button and post-login menu for your audience

• Explore additional features such as Store Analytics and CRM Integration for deeper engagement