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            How to Connect Google Ads to Ad Manager

            Modified on: Fri, 25 Sep, 2026 at 11:44 AM

            As part of this article, we will be discussing the onboarding flow which includes connecting your Google account and the Ad account you want to use with Ad Manager to publish ad campaigns.

            TABLE OF CONTENTS


            How to subscribe for Ad Manager?


            Irrespective of what plan agency has selected for Ad Manager reselling, the steps to be taken by a sub-account to subscribe are mentioned in the following article. Learn more about Agency pricing plans here


            Agency can provide the user with necessary permissions to the staff team member by going to the Settings > Teams > edit the permission of specific team member, in the option of roles and permission there will be option to enable the checkbox of Ad Manager.

            Once done, users can proceed to subscribe Ad Manager from agency by clicking on the 'Activate Ad Manager' button present under the specific Sub-Account ➝ Marketing ➝ Ad Manager tab.




            When your client purchases Ad Manager it creates a subscription in the System which is between your client's card & your Stripe Account so you can collect payment from your clients.


            When your client clicks the Pay and Subscribe button the system will create the subscription, process the payment, and take them to the Ad Manager onboarding flow.


            Note: This is a monthly subscription amount which agency charges from sub-accounts to use Ad Manager and publish unlimited campaigns. Payment for the campaign will be charged from the card on file under Meta Ad account, added by the user once campaign is approved by the ad publishing platform to be published.


            If you wish to offer Ad Manager at a personalised amount for a specific amount or give it for free to one or multiple sub-accounts, refer this help article to understand how that can be done.


            How to connect Google with Ad Manager?

            Now user has subscribed to use Ad Manager, connecting Google with Ad Manager is another essential step before the campaign journey can begin.


            1. On click of "Connect Google" button, you will be navigated to select your google email address and allow permissions to LeadConnector. Ensure all the permissions are allowed for a seamless connection and secure onboarding.

            Note: Ensure all permissions are allowed to LeadConnector app.




            2. Once Google account is connected after all permissions are granted, all the Google Ad accounts which are associated with the connected Google account will be shown in the 'Select Ad Account' dropdown and any one of them which is eligible needs to be selected.



            You are ready to create google campaigns by clicking on 'Get Started'.





            Frequently Asked Questions


            Q: Do I need Ad Manager access before connecting Google?
            Yes. The agency must enable the required Ad Manager permission for the user before they can activate and use Ad Manager in the sub-account.


            Q: What happens after I click Pay and Subscribe?
            The subscription is created, the payment is processed, and you are taken to the Ad Manager onboarding flow.


            Q: Do I need to allow all requested Google permissions?
            Yes. Allow all requested permissions for the LeadConnector app to complete the Google connection successfully.


            Q: Which Google Ads account can I connect?
            After connecting your Google account, eligible Google Ads accounts associated with that account appear in the Select Ad Account dropdown. Select the account you want to use with Ad Manager.


            Q: Is campaign ad spend included in the Ad Manager subscription?
            No. The Ad Manager subscription is separate from campaign ad spend. Campaign charges use the payment method associated with the connected Google Ads account.


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