Email Tracking for LC Email

Modified on: Tue, 30 Jun, 2026 at 5:34 AM

Email Analytics

LC Email Open & Click Tracking

Learn how to enable or disable open and click tracking for your dedicated sending domain — and understand what engagement data you'll gain access to.

Important

Email tracking is ONLY available if you are using LC Email. This feature is not available for any other email provider, such as Mailgun, Gmail, or others.

Table of Contents

What is Email Tracking?

Why You Should Use Email Tracking

Where To Find Email Tracking

How To Setup Email Tracking

Frequently Asked Questions

What is Email Tracking?

Email tracking refers to the ability to monitor and record specific actions recipients take when they interact with your emails. This includes tracking when an email is opened (open tracking) and when links within the email are clicked (click tracking).

By enabling these features, you gain valuable insights into the effectiveness of your email campaigns — understanding recipient engagement and optimizing your marketing strategies based on real-time data.

Why You Should Use Email Tracking

Email tracking provides valuable insights into how your audience engages with your emails, allowing you to refine your marketing strategies and improve overall campaign performance. By tracking opens and clicks, you can identify which content resonates most, optimize your messaging, and increase conversions.

Real-World Example

Imagine you're running an email campaign to promote a new product launch:

With email tracking enabled, you can see which recipients opened your email and clicked on the product link. If a significant number of people clicked the link but didn't complete the purchase, that data prompts you to follow up with a targeted email — perhaps offering a limited-time discount or additional information — ultimately driving more sales.

Without email tracking, you'd be left guessing about your audience's behavior, missing opportunities to optimize your campaign.

Where To Find Email Tracking

Open the platform and navigate to your sub-account dashboard.

Click on Settings

Click on the Email Services tab

How To Setup Email Tracking

Setting up email tracking is just a few clicks. Follow the steps below to enable or disable open and click tracking for your LC Email dedicated sending domain.

Prerequisite

To set up email tracking, you'll need to have already configured a dedicated LC Email sending domain.

Learn how to set up a dedicated LC Email sending domain →

Go To Email Settings

Navigation

Settings → Email Services → LC Email selected → Dedicated Domain and IP

Navigate to the Email Services tab in your sub-account settings. Make sure you have LC Email selected, then click the Dedicated Domain and IP button.

Dedicated Domain and IP button in Email Services settings

Open Domain Settings

Click the three-dot menu (⋯) in the top corner of your LC Email dedicated sending domain card. From the dropdown, select Domain Settings.

Three-dot menu on domain card with Domain Settings option

Enable or Disable Email Tracking

From the Domain Settings pop-up, toggle Click Tracking and Open Tracking on or off according to your preference. Changes apply immediately to emails sent through that domain.

Domain Settings pop-up showing Click Tracking and Open Tracking toggles

Frequently Asked Questions

Q: What type of data is collected when tracking email activity?

Engagement data is collected and attributed to contacts in your sub-account records. Within email tracking analytics, you'll see the following event types per contact:

Email Sent, Email Delivered, Email Opened, Email Clicked (link inside the email), Email Bounced, Complained (marked as spam), Unsubscribed, and Email Failed to Send.

Q: Can I track email activity if I am using Mailgun to send emails?

No. Email tracking analytics is only available when LC Email is your SMTP provider. If your sub-account is configured to send through Mailgun, Gmail, or any other external provider, tracking data will not be available.

Q: Can I track emails sent from my Gmail email address?

No. You need to send emails from an LC Email dedicated sending domain to track email activity and engagement. You can still use your Gmail address as a "From Name" when sending emails, but tracking is not supported when Google is your SMTP provider.

Q: What happens if I turn off email tracking?

If you turn off email tracking you will no longer have visibility into engagement data such as opens, clicks, bounces, and more. We recommend keeping email tracking enabled so you maintain full visibility into which contacts are engaging with your email campaigns.

Q: Can I configure tracking settings differently for each sending domain?

Yes. Tracking settings are configured at the individual domain level via Domain Settings. If you have multiple dedicated sending domains, you can enable or disable open and click tracking independently for each one.

Q: Does enabling click tracking change the links in my emails?

Yes — when click tracking is enabled, links in your emails are wrapped through a tracking redirect so clicks can be recorded. This is standard practice for email marketing analytics and does not affect the final destination your recipients are sent to when they click a link.

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