Your Feed, But Make It Bookings: Social Media & Content That Converts

If your Instagram feed looks flawless but your calendar’s full of gaps, you’re not alone. Med spas pour hours into content—Reels, before/afters, skincare tips—only to hear crickets when it comes to bookings.

The good news? Social media can book clients on autopilot, if you pair beautiful content with smart strategy and automation.

This guide shows you how to:

• Post with purpose (and less pressure)

• Turn likes into leads

• Automate your content calendar

• Connect your posts to real bookings

• Use GoHighLevel to close the loop between content and conversion

Why Content Matters for Med Spas

Your clients aren’t just booking Botox—they’re investing in how they feel. Social is where that transformation story begins.

Med spa social content should:

• Build trust

• Show results

• Educate simply

• Make it easy to book

High-performing accounts aren’t posting daily—they’re posting strategically.

5 Content Pillars Every Med Spa Needs

Use these categories to create magnetic content that speaks to your audience:

1. Transformations – Before/after photos, client stories

2. Education – “What is microneedling?”, “Botox vs. filler explained”

3. Behind-the-Scenes – Staff intros, new tech, clinic tour

4. Promos & Events – VIP sales, model calls, giveaways

5. Social Proof – Reviews, reposts, UGC

? Learn how to optimize your social media strategy

Automate Your Content Calendar with GoHighLevel

Inside GoHighLevel’s Social Planner, you can:

• Connect IG, Facebook, Google Business

• Schedule posts across platforms

• Drag and drop images, carousels, Reels

• Batch schedule an entire month in 1–2 hours

 How to use the GHL Social Planner

Use built-in templates and seasonal calendars to make things easier.

Turn Posts Into Bookings

Here’s how to turn your content into clients:

• Add booking links in captions & bios

• Use Linktree or GoHighLevel landing page for offers

• Tag services (e.g., “Microneedling available this week!”)

• Pair posts with stories + reminders

• DM automation to reply to keywords (e.g., "GLOW" triggers the Hydrafacial offer)

Real Spa, Real Results

“We reduced our content workload by 60% and doubled bookings just by batching posts with real CTAs and plugging in GHL automation. We still show up, but now it works.”

— Justine, Social Media Lead @ Everglow Aesthetics

TL;DR Checklist

✅ Define 5 content pillars that match your brand
✅ Batch and schedule 4–6 weeks of posts in GoHighLevel
✅ Add clear CTAs and booking links to every piece
✅ Automate replies and DMs for promo triggers
✅ Repurpose content across email, text, and website

Want your feed to glow and convert? Try GoHighLevel free.