TABLE OF CONTENTS

• Follow the instructions below to choose the right path for your A2P brand registration:
• What are the requirements for Sole Proprietor registration?
• What are the fees for Sole Proprietor registration?
• What are the limitations of Sole Proprietor registration?
• How do I do the new registration?
  • Email:
  • Phone number:
  • Address:
  • Brand name:
  • Mobile number:
    • Click on See examples to take a look at the templates
• FAQs:
  • Why did my sole prop registration failed?

Effective August 31, 2023, all 10DLC phone numbers used to send SMS and MMS messages to U.S. phone numbers must be fully registered to an approved campaign under a brand.

Sole Proprietor registration is perfect for customers in the United States and Canada who are individuals or small businesses and do not have a business Tax ID (such as an EIN).

Follow the instructions below to choose the right path for your A2P brand registration:

1. If the business has a Tax Number (EIN for the US, CCN for Canada, etc.), please select "Yes, the business I’m registering has a US EIN" Check out LC Phone System Trust Center
   
2. If the business does not have a Tax Number but operates from a valid Business Address in the US/Canada, please select "No, the business I’m registering does not have a US EIN" (Sole Prop Brand Registration).
   
3. If the business does not have a Tax ID and the business address is not in the US/Canada, unfortunately, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the registration process. Check out Toll-Free Number Registration for LC - Phone (US/Canada)

What are the requirements for Sole Proprietor registration?

Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:

• No Tax ID: Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
• OTP Verification: Confirm your identity using a One-Time Password (OTP) verification step.
• Valid Details: Starter Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
• US Addresses: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted. ✅

What are the fees for Sole Proprietor registration?

- The following fees apply for Sole Proprietor brands:

• One-time Sole Proprietor Brand registration fee: $4.41 (previous Starter Brands that were converted by Twilio will be exempt from this fee)
• One-time Campaign vetting fee: $16.55 (existing Campaigns will be exempt from this fee at this time)
• Monthly Sole Proprietor Campaign fees: $2.25 (applicable to existing and new Campaigns)

What are the limitations of Sole Proprietor registration?

- Sole Proprietor brands have the following limits:

• 1 Sole Proprietor Campaign per Brand
• 1 Phone Number per Campaign
• 1 Message Per Second (1 MPS) throughput limit

How do I do the new registration?

We introduced a new A2P registration flow on June 15th that greatly simplifies the process of registering the brand. Now, there is no need to click in multiple places.

Navigate: Sub-Account Settings ➡️ Phone Numbers ➡️ Trust Center

Click on Start Registration on the card "A2P Brand and Campaign Registration (SMS)"

Select No, the business I’m registering does not have a Tax ID (E.g. EIN, CCN etc.).

Email:

This must be a well-formatted address with a valid domain and cannot be a disposable address.

This email address can only be used a maximum of 10 times across all A2P Brand registrations with TCR. If your customer is registered for A2P 10DLC with another vendor, that counts towards this limit.

Phone number:

The customer's business/contact phone number. It must be a well-formatted number and can be a landline, mobile, or other number.

Address:

Must be a valid US or Canadian address. It can be a PO Box.

This address can only be used a maximum of 10 times across all A2P Brand registrations with TCR. If your customer is registered for A2P 10DLC with another vendor, that counts towards this limit.

Brand name:

If your customer is a Sole Proprietor business, this must be the customer's real business name. For Sole Proprietor businesses, their business name is usually their first name and last name, but you can also provide a DBA name if there is one.

If your customer is not a business entity but instead is a hobbyist / college student, etc., please provide their first name and last name.

This field cannot be a unique identifier such as an account ID or email address.

Mobile number:

This mobile number is critical in the registration process and is used for sending an SMS verification request to the customer, which they must respond to. This must be a valid US or Canadian mobile number only where the customer can be reached. This cannot be a number which you've acquired from a CPaaS provider such as Twilio.

This mobile number can only be used a maximum of three times across all A2P Brand registrations with TCR. If your customer is registered for A2P 10DLC with another vendor, that counts towards this limit.

You may use the same number for both the Phone Number field and the Mobile Number field, provided that this number satisfies all of the requirements here

Click on See examples to take a look at the templates

Keep an eye out for an SMS from TCR requesting your approval. Simply reply "Yes" to give the green light for your brand to start messaging.

Once the Brand is approved, the campaign will be automatically submitted for review.

1. Important Note: The mobile number is critical in the registration process and is used for sending a One-Time Password (OTP) verification request, which you must respond to with "Yes". This must be a valid US or Canadian mobile number where you can be reached. It cannot be a number that you've acquired from a CPaaS provider such as LeadConnector/Twilio
2. The mobile number can only be used a maximum of three times across all A2P Brand registrations with TCR. If you are registered for A2P 10DLC with another vendor using this mobile number, that counts towards this limit.⚠️

FAQs:

Why did my sole prop registration failed?

Here are the most common reasons:

1. Using custom variables (fields / values) instead of actual names & company name 

2. Not including opt-out language in message templates 

3. Using same email in more than 10 A2p sole prop registrations 

4. Using same phone in more than 10 A2p sole prop registrations 

5. Using same address in more than 10 A2p sole prop registrations 

6. Using same phone number for OTP (code verification) A2p verification in more than 3 cases 

7. Invalid email - Please note that private emails domains are typically not eligible for Sole prop Brand registration. You have to be sure you are using a public domain for your email (e.g., Gmail (NOT Gsuite), Hotmail, Yahoo, etc) 

8. Using a phone number that is a Google Voice or other VOIP number as TOP line - Please use a Direct line (Hard number) 

Please note: your submission will continue to fail if your Brand does not qualify for Sole Proprietor (e.g. you have a registered Tax ID or are not located in the U.S. / Canada). If your Brand does not qualify please register as a Standard Brand instead.