A2P Sole Proprietor Brand Registration for 10DLC

Modified on: Wed, 18 Jun, 2025 at 11:22 AM

This article will guide you through the A2P Sole Proprietor Brand Registration process for 10DLC messaging. By following this guide, you will understand who qualifies, how to register, the associated fees, and limitations. This ensures your SMS/MMS campaigns stay compliant with carrier regulations and operate smoothly.

TABLE OF CONTENTS

What is A2P Sole Proprietor Brand Registration?
Key Benefits of A2P Sole Proprietor Brand Registration
What are the Requirements for Sole Proprietor Registration?
How to Register as a Sole Proprietor Brand?
Frequently Asked Questions
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What is A2P Sole Proprietor Brand Registration?

Sole Proprietor registration is ideal for individuals or small businesses in the U.S. and Canada who operate under their own name, have no formal business entity or Tax ID (like an EIN), and only one employee. This registration allows them to send compliant SMS/MMS messages via 10DLC (10-Digit Long Code) channels, ensuring better messaging compliance and deliverability.

Key Benefits of A2P Sole Proprietor Brand Registration

Legally send SMS/MMS through 10dlc-compliant routes.
Build brand trust with better deliverability and fewer message filtering issues.
Avoid heavy carrier penalties for unregistered messaging.
Access basic messaging throughput suitable for low-volume messaging needs.

What are the Requirements for Sole Proprietor Registration?

Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:

No Tax ID: Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
1 Phone Number per Campaign: Sole Proprietor accounts purchasing multiple local numbers may encounter errors when texting, specifically error code 30034, even with approved numbers. This issue arises because each purchased number needs to be specifically linked to an approved A2P 10DLC campaign.
OTP Verification: Confirm your identity using a One-Time Password (OTP) verification step.
Valid Details: Must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
US Addresses: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted.
Operate under your legal name: No LLC, Corporation, etc.
Carrier-matching contact details: Mobile number and email must match carrier records for successful verification.

How to Register as a Sole Proprietor Brand?

Follow these steps carefully to complete your Sole Proprietor Brand registration:

Step 1: Navigate to Trust Center

Click on Settings from your sub-account.
Select Phone Numbers under Business Services.
Click on the Trust Center tab.

Step 2: Determine Profile Needs

Click on the Start Registering Now button under A2P Wizard tab.
Select Yes for 'Is the business entity you're registering located in the US and/or Canada?' option.
Select 'No, the business I'm registering does not have a tax ID' option.
Click on Continue.

Note: You can check the brand name at https://opencorporates.com/ to make sure the business name does not have an EIN.

Step 3: Add Business Details

Enter either the Business Name or your First and Last Name.
Click on Continue.

Important: Make sure the business name doesn’t include “LLC” or any terms suggesting it’s more than a sole proprietorship.

Step 4: Add Business Address

Select your Country.
Select your State/Province/Region.
Add Street Address. (Must be a valid address linked to your business)
Add your City.
Enter your Postal/Zip code.
Click on Continue.

Step 5: Add Contact Information

Add your First and Last Name.
Add Email Address. (Don’t register more than 5 brands with the same email)
Add Phone Number. (Don't use the same number for more than 5 brands)
Select your Job Position from the list of designations or select Other and type in your designation.
Click on Continue.

Important: Use a public domain email like Gmail as private domains aren't allowed for Sole Prop registration.

Step 6: Business Use case Acknowledgement

The Brand and Campaign type is automatically set to "Sole Proprietor" based on the responses provided under Profile Needs.

Check the box to acknowledge the applicable fees and charges, then click Continue to proceed.

Important: Only one number can be linked to a Sole Prop Campaign. Once approved, your default number will be linked automatically, but you can update it after approval if needed.

Step 7: Add Business Brand Details

Enter either the Business Name or your First and Last Name.
Select your Business Industry from the dropdown. If an exact match isn’t available, choose the category that best aligns with your business.
Add a Phone Number. (DO NOT use numbers obtained using LeadConnector)
Click on Continue.

Important: Enter a U.S. or Canadian mobile number you have access to for OTP verification. CPaaS numbers aren’t allowed, and the same number can’t be used for more than 3 Sole Prop registrations (per TCR policy).

Step 8: Add Campaign Details

From the Campaign Use Case dropdown, select Sole Proprietor.
In the Use Case Description field, explain what the campaign will be used for.

Example: This campaign sends appointment information - confirmation and reminder messages - to customers once they have booked an appointment with company_name on the website and opted in to receive promotional and notification SMS from company_name.
Add Sample Message #1 and #2
1. In the Sample Message #1 field, provide a message that includes:
  
  ✅ Lead's name
  ✅ Your name
  ✅ Business name
  ✅ Opt-out language (e.g., Reply STOP to unsubscribe)
  
  Example: Hi John! This is Jane from company_name. Our appointment for July 20 at 11:00 AM is confirmed. Please reach out to (phone number) if you need to reschedule. Reply STOP to unsubscribe.
2. Provide a second sample message with the same required elements as above.
  
  Example: Hey Brian! This is Jane from company_name. I see you weren't able to make it to our appointment. Want to reschedule? - https://www.mycompany.com/book. Reply STOP to unsubscribe.
Choose Content Included in Your Messages

Select the options that your messages might include and click on Continue.
1. The message will include an embedded link.
2. The messages will include phone numbers.
3. The messages include age gated content as defined by Carrier and CTA guidelines.
4. The messages will include content related to direct lending or other loan arrangement.

Important: The mobile number is critical in the registration process and is used for sending a One-Time Password (OTP) verification request, which you must respond to with "Yes".

To comply with carrier regulations, you’ll need to provide details on how your contacts give consent to receive messages and what your opt-in message looks like. Follow these steps:

In the "How do lead/contacts consent to receive messages?" field, explain how users opt in.
Be specific about the method (e.g., website form, SMS keyword).
Example: End users opt in by visiting https://www.mycompany.com/book and filling in their details. They check a box to receive notifications and promotional messages. Users can also text START to +1 (213) 725-2867 to provide consent.

Add the Opt-in Confirmation Message

In the "Opt-in Message" field, enter the confirmation message users receive once they’ve opted in.
This message must:
- Include your business name.
- Include the opt-out keyword like STOP.
Example: You have successfully opted in to receive notifications and promotional SMS from company_name. Reply STOP to unsubscribe.
Click on Submit.

Step 10: Persona Verification

After clicking on Submit, users need to complete a third party verification step for successful Sole Proprietor registration.

Click on Start Verification from the pop-up.

Complete the Persona identity verification process to complete your registration process.

Frequently Asked Questions

Q: Can I update my Sole Proprietor Brand details after submission?

Minor changes are possible, but major edits may require re-registration.

Q: What if my registration fails?

Review your carrier records for mismatches and correct any errors. Contact Support if necessary.

Q: Are there forbidden message types I should avoid?

Yes. See Forbidden Message Categories here.

Q: Do I need a website?

Not required but having a basic website matching your brand name can help improve approval rates.

Q: How long does registration take?

Approval typically takes 24–72 hours, depending on carrier verification.