Google Business Profile (GBP) Post Scheduler in HighLevel

Modified on: Wed, 24 Dec, 2025 at 6:35 AM

Effortlessly plan, automate, and optimize Google Business Profile (GBP) content with the new HighLevel GBP Post Scheduler. Schedule posts in advance, bulk-publish to multiple locations, and let built-in AI handle the creative work—so you boost local visibility while reclaiming your calendar.

TABLE OF CONTENTS

What is the GBP Post Scheduler?

What is the GBP Post Scheduler?

The GBP Post Scheduler is a Social Planner-powered tool inside the GBP Optimization workspace that lets agencies and businesses create, AI-generate, schedule, and bulk-publish Google Posts (Updates, Offers, Events) for one or many locations—all without leaving HighLevel. By automating post cadence and centralizing management, you keep every Google listing fresh, relevant, and engaging.

Key Benefits of GBP Post Scheduler

HighLevel’s scheduler helps you:

Save time with true “set-it-and-forget-it” publishing.
Maintain brand consistency by posting to multiple GBPs at once.
Overcome writer’s block—AI creates post copy and images on demand.
Improve local SEO; frequent, high-quality posts signal relevance to Google.
Track performance and make real-time edits from one dashboard.

Using AI Assist for Content & Images

AI Assist analyzes your niche and location, then generates keyword-rich text (up to 1,500 characters) and royalty-free imagery sized perfectly for Google (minimum 250 × 250 px, ≤5 MB). Edit the suggestions or accept them in one click for a polished post every time.

How To View GBP Post Scheduler

Open GBP Optimization

From the left-hand menu, click Reputation, then select GBP Optimization at the top to view all Google Business Profile–related tools, including Scheduled Posts.

View Scheduled Posts

This view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click Schedule a Post to create a new one.

Preview Published Posts

The Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the content is live.

Edit Scheduled Post

Selecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the schedule, or make other changes before saving.

Linking each GBP is required before scheduling. Connect once and reuse across Reputation, Listings, and the Social Planner, ensuring OAuth tokens stay in sync and eliminating duplicate log-ins.

Navigate to Marketing in the left-hand menu, then select Social Planner and make sure the Planner tab is active at the top. From there, use the account dropdown to choose the correct sub-account and click Add New Social to begin connecting a Google Business Profile.

Connect GBP

Select Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing HighLevel to securely access and manage posts for the selected business location.

Select GBP Location

After clicking Connect GBP, you’re prompted to choose the Google account you want to use, and HighLevel automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and click Add to connect it, enabling HighLevel to manage and schedule posts for that business.

Creating New GBP Post

GBP supports three formats Updates for general news, Offers for time-bound promotions, and Events for happenings with start/end dates. Selecting the right type ensures Google shows your content in the most impactful placement on the listing.

Create New Post

Click New Post in the top-right corner and select Create New Post to open the post composer in Social Planner. This is the starting point for creating a Google Business Profile post, where you’ll add content, select profiles, and configure scheduling options.

Select GBP Profile

Use the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created and scheduled specifically for that business location.

Compose GBP Post

Enter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy, add an image to make the post more engaging, and use the Google Business Profile options below to choose the post type (Update, Offer, or Event) and optionally add a call-to-action button.

Schedule or Publish

After clicking Post, choose how the GBP post should be handled based on your workflow and timing. Select Schedule Post to publish on a specific date and time, Post Now to publish immediately, or Send Post for Approval if the post needs review before going live, then confirm your selection to complete the process.

Once the post is scheduled, it is automatically added to the Scheduled Posts tab within Reputation → GBP Optimization. From there, you can review upcoming posts, make edits, reschedule, duplicate, or delete them before they go live, ensuring full visibility and control over all planned GBP content.

Frequently Asked Questions

Q: How many characters can a GBP post include?

Up to 1,500 characters per Google post.

Q: Can I schedule video posts to GBP?

Google currently allows only images (JPEG/PNG ≤5 MB); video is not supported through the API.

Q: Does bulk posting violate Google’s duplication policy?

Identical content across locations is permitted, but we recommend location-specific tweaks to avoid perceived spam and to maximize local relevance.

Q: What happens if a connected GBP token expires?

The post will fail. HighLevel flags the profile as “Action Required”; reconnect and reschedule to publish.

Q: Will edits sync to Google instantly?

Yes. Updating a scheduled post before its publish time overwrites the draft; editing after publication sends an immediate update to Google within a few seconds.

Q: Does AI Assist cost extra?

AI credits follow your account’s global AI usage. No separate fee is charged for GBP posts.

Q: Are rate limits shared across profiles?

Yes Google’s limit of 100 posts per 24 hours applies per user token, so large agencies should stagger schedules.