Gift Cards are a powerful new way to engage your customers, boost sales, and build loyalty — all within your existing payments ecosystem. With fully customizable Gift Card Products, you can design and sell beautiful, branded digital cards that reflect your business identity. From choosing artwork and denominations to setting expiry dates and terms, you have complete control over how your Gift Cards look and function.
Whether customers are purchasing a gift for someone special or you’re rewarding loyal clients with complimentary credit, Gift Cards make every transaction more personal. They can be sold through a dedicated checkout or embedded on your website, shared through a QR code, or sent directly to contacts with a custom message. Every card issued is automatically tracked under Gift Card Orders, giving you clear visibility into balance, status, and redemption — while offering your customers a seamless, delightful way to pay.
TABLE OF CONTENTS
- Overview
- What can you do with Gift Cards?
- What Do I Need to Use This Feature?
- How to Create a Gift Card Product
- How to Sell Gift Cards
- How to Send Gift Cards Directly (No Payment)
- How to Track Gift Card Orders
- How Customers Redeem Gift Cards
Gift Card Dashboard (Overview) - Frequently Asked Questions
Overview
Gift Cards give your business a powerful way to drive sales, reward loyal customers and simplify promotions. With this feature you can create branded Gift Card Products, sell or send them, and track every issued card in a dedicated Gift Card Orders page — all from inside your Payments section.
This guide walks you through what the feature does, how to set it up, and how your customers redeem their cards.
What can you do with Gift Cards?
With Gift Cards you can:
Create Gift Card Products with your branding, denominations, expiry dates and more.
Sell Gift Cards from a dedicated checkout, embedded on your site, or via QR code.
Send Gift Cards directly to contacts without collecting payment (great for promotions or service recovery).
Track every issued card from the Gift Card Orders page with status, balance, and details.
Let customers redeem Gift Cards seamlessly at supported checkouts with automatic balance display and fallback payment collection when needed.
What Do I Need to Use This Feature?
Access to Payments → Gift Cards in your account.
At least one Gift Card Product created.
Active checkouts (Forms, Funnels, Payment Links, Invoices, Store, Calendars etc.) to support redemption.
(Optional) Artwork and terms & conditions for your Gift Card branding.
How to Create a Gift Card Product
Go to Payments → Gift Cards → Gift Card Products.
Click 'Create Gift Card'.
For a first time user, only the option to create a card would be visible. Orders, Sell/Send options and other details would come up once the first gift card product is created.
Fill in the product details. Key attributes include (but are not limited to):
Name and description.
Terms & Conditions.
Expiry date for the Gift Card Product (applies to all Gift Card Orders for this product).
Artwork / images for branding.
Multiple denominations and inventory counts.
Optional automatic tax checkbox with pre-determined category.
Click Save.
Tips:
You can edit, archive, or deactivate a Gift Card Product at any time.
When deactivated, the sell link stops working and you cannot send new Gift Cards for that product.
Future updates will add order-level validity separate from product-level expiry, more tax flexibility, and unit-backed cards.
How to Sell Gift Cards
On Payments → Gift Cards → Gift Card Products, view the card for any product you want to 'Sell'
On the card choose the 'Sell' button or the QR icon
On the Sell page, choose the option between the checkout link or embed code in Live or Test modes.
Share the link anywhere (email, social media) or embed it directly on your site.
Customers land on the page or link and purchase the gift card product with the denomination of their choice.
Customer Experience:
Customer selects a denomination.
Chooses “Buy for Someone Else” (collects purchaser + recipient details; receipt goes to purchaser, Gift Card to recipient) or “Buy for Yourself” (only purchaser details).
Delivery can be instant or scheduled for a later date (card stays inactive until delivery).
Live mode Gift Cards are redeemable on live checkouts; test mode Gift Cards on test checkouts. Vice versa is not possible.
How to Send Gift Cards Directly (No Payment)
- On Payments → Gift Cards → Gift Card Products, view the card for any product you want to 'Send'
- On the product card click the 'Send' button
Choose contact and add a personalized message.
You can also use the 'Write with AI' functionality to draft the message
Choose the denomination and select delivery method: Email, SMS, QR via Email, or PDF via Email.
One of the methods can be chosen and their visibility depending on the availability of Email address and phone number of the contact.
(Optional) Schedule the send date.
Review the communication content (non-editable)
Click Send.
Result: A free Gift Card is issued to the contact — ideal for loyalty, refunds, or special campaigns. This will appear in Gift Card Orders but not in the general Payments → Orders page (since no payment occurred).
How to Track Gift Card Orders
All issued Gift Cards (whether sold or sent) are listed under Payments → Gift Cards → Gift Card Orders.
The gift card orders page lists all the sold or sent gift cards along with their statuses, balances, filters and contact details. All cards on this page are clickable and open up a detailed page for that order.
The gift card order details page acts as the single source of truth for all Gift Cards in the account. For each Gift Card Order, businesses can view:
- Purchaser info
- Recipient info
- Denomination
- Expiry date (same as that of the gift card product)
- Remaining balance
- Status (Scheduled, Active, Inactive)
- Hidden Gift Card number (visible inside the order details page)
- Delivery method and delivery schedule
- Transaction reference (for paid cards)
Important:
The generic Payments → Orders page only shows paid orders. Gift Cards sent directly without payment do not appear there.
The Gift Card Orders page is your central hub for every card issued or purchased.
How Customers Redeem Gift Cards
Customer goes to any supported checkout (Forms, Funnels, Payment Links, Invoices, Store, Calendar (if applicable), etc.).
Enters their Gift Card Code in the Gift Card field.
The balance displays automatically.
Redemption Rules:
If balance ≥ order total for one-time products: no extra payment needed.
If balance < order total or includes subscriptions: checkout captures an additional payment method for the remainder.
Transaction details now show a separate line item for “Gift Card Balance Used.”
Gift Card Dashboard (Overview)
The Gift Card Dashboard gives you a quick snapshot of your overall gift card performance. You can view high-level metrics such as:
Total Gift Cards Issued (sold + sent)
Total Value of Gift Cards Issued for the selected time period
Average Gift Card Order Value for the selected time period
Number of Unique Customers who purchased or received gift cards in the selected time period
Top Denominations issued, including the most popular denomination and a Top 5 chart
These insights help you understand customer behavior, track gift card adoption, and plan better inventory or promotional strategies.
For a detailed breakdown of each metric, chart type, and how to interpret this data, read the full Gift Card Dashboard guide here:
“How to Track Gift Card Performance (Analytics and Metric tracking)” -
Frequently Asked Questions
Q: What’s the difference between Gift Card Orders and the regular Orders page?
A: Gift Card Orders (inside Payments → Gift Cards) track every card issued or purchased. The generic Orders page only records paid transactions.
Q: Which payment providers can I redeem
A: Not yet. All Gift Card Orders for a product share the product’s expiry. Order-level validity is planned for a future release.
Q: Can I set different expiry dates per order?
A: Not yet. All Gift Card Orders for a product share the product’s expiry. Order-level validity is planned for a future release.
Q: How does inventory work with multiple denominations?
A: Inventory applies per denomination. For example, three denominations with inventory of 50 each = 150 total cards.
Q: Can I restrict where Gift Cards are redeemable?
A: As of MVP, Gift Cards are redeemable on all products. More fine-grained controls (product-level, variant-level) are coming soon.
Q: Can customers check their balance without starting checkout?
A: Not yet. For now, entering the card number at any supported checkout displays the balance. A dedicated balance-check link is coming soon.
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