Free vs Premium Prospecting in GoHighLevel – Complete Guide for Agencies

What is Prospecting?

Prospecting is the process of identifying and evaluating potential customers who are likely to benefit from your services. In GoHighLevel, Prospecting is an intelligent lead generation tool that helps you discover high-quality leads, analyze their marketing readiness, and uncover opportunities to pitch your services — all from within your dashboard.

What is GoHighLevel Prospecting?

GoHighLevel’s Prospecting tool is built to automate and simplify your lead generation efforts. Instead of manually searching for businesses and running audits, you can now:

• Find and evaluate leads using business data and AI

• Generate audit reports for each lead, showcasing gaps in their marketing presence

• Use this data to upsell services, demonstrate your value, and build your pipeline faster

You can access Prospecting in two ways:

1. Basic (Free Tier)

2. Premium (Paid Subscription)

How to Start with Prospecting in GoHighLevel

Detailed article here:  

Basic Free Prospecting – Explore Before You Upgrade

1. If you're just getting started or want to test the tool, the Free Tier gives you access to essential features.
2. How to Access:
   1. Navigate to your Agency Dashboard
   2. Click on the “Prospecting” tab in the left sidebar
   3. Click “Continue with Free”.
3. What’s Included:
   1. 5 Premium Reports/month
   2. 50 Basic Reports/day
   3. What's in a Basic Report?
4. What's in a Basic Report?
   1. Business Listings Audit
   2. Basic Google Business Profile analysis
   3. Online Reputation snapshot (reviews, ratings, etc.)

⚠️ Free Prospecting is available only at the Agency level (not in Sub-Accounts).

Premium Prospecting – Unlock the Full Power for $29/month

Take your lead gen to the next level with Prospecting Premium, designed for agencies ready to scale.

Where Can You Enable It?

You can:

• Subscribe to Premium Prospecting at the Agency level
  (and link one Sub-Account for free!)

• OR directly purchase Premium Prospecting for a Sub-Account

Learn how to link a sub-account here

What Do You Get with Premium Prospecting?

Here’s what makes Premium truly powerful:

Unlimited Reports per Month

No more caps — prospect and generate reports without limits.

Unlimited Report Refresh

You can update and regenerate your reports as and when you want!

AI-Powered Prospecting

• Let AI automatically discover qualified leads based on your target area and niche.

• AI delivers ready-to-use Premium Reports directly to your dashboard every few days.

Website Performance Audits

• See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.)

• Identify gaps and offer fixes as part of your pitch.

Local SEO Heatmaps & Ranking

• View geographical visibility of your prospect’s keywords

• See top-ranking competitors on the map for each pin locatioSEO Heatmaps in the Prospecting Tool: A Support Guid
  

Lead Generation Widget

• Embed the audit as a lead magnet on your website

• Fully customizable to match your brand style

CRM & Outreach Integrations (Only available in Sub Accounts)

• Send prospects into your GHL CRM, Opportunities pipeline, and Workflows

• Reach out via Email and SMS directly from your CRM

• Get AI-recommended message templates for quick follow-ups

Automation Support  (Only available in Sub Accounts)

Trigger workflows as soon as a new prospect is generated. You can:

• Auto-send welcome/follow-up messages

• Save prospect contact info

• Enroll them into nurturing sequencesWorkflow Trigger for New Prospects in the Prospecting Tool

How to Enable Premium Prospecting

At the Agency Level

1. Go to the Prospecting tab from the left navigation menu

2. Click “Unlock Premium” on the top right or choose “Upgrade Now”

3. Follow the payment and setup steps

At One or More Sub-Accounts

1. In your Agency view, go to the Reselling tab

2. Enable Prospecting for the sub-account(s)

3. Set your pricing if you want to resell the feature

4. Sub-Accounts can now activate Premium from their own dashboards

More detailed steps here

Quick Recap: Free vs. Premium

Releated Support Articles

How to Generate Leads Using the HighLevel Prospecting Tool - The Ultimate Guide

Prospecting Tool: Create Prospecting Widgets For Your Websites

How to Cancel Your Prospecting Tool Subscription in-app

How to Link a Sub-Account with Your Agency Prospecting Premium Subscription