Social Media Gains: Your Gym’s Social Media Playbook

Let’s be honest—your Instagram page is the new front desk. Before anyone walks into your gym, they’re checking your vibe online. But posting daily, replying to DMs, making Reels, writing captions… that’s a whole other job.

With HighLevel, it’s like having a full-on media team behind you—even if you’re running the show solo.

This is your step-by-step system to dominate social, book more sessions, and build a gym brand people want to be part of. You’re in the business of building strong humans, not chasing algorithms.

TABLE OF CONTENTS

• Schedule a Month of Content in a Day
• Let Your Members Do the Talking
• Set Up Auto-Replies That Book Classes
• Ace the Content Game with Metrics That Matter
• Repurpose Across Platforms

Schedule a Month of Content in a Day

Batch it. Bank it. Forget it.

With HighLevel’s Social Planner, you can drop a month’s worth of posts in one sitting.

• Plan for Instagram, Facebook, TikTok, and LinkedIn—customized for each.
  
  

• Use drag-and-drop tools to lock in post times, write captions, and queue hashtags.
  
  

• Rotate your content themes:
  ? Member transformations
  ? Workout tips
  ? Behind-the-scenes
  ?‍? Trainer spotlights
  ? Promo offers
  ? Before/afters
  ? Gym tours
  
  

No more scrambling. Just smooth, consistent presence.

Let Your Members Do the Talking

You’ve got stories walking around your gym every day—let them sell for you.

• Use automated review requests after check-ins or class streaks
  
  

• Turn 5-star reviews into graphics and testimonials
  
  

• Post milestones:
  “Ray just hit her 100th class!”
  “First unassisted pull-up for Ash!”

Here’s how to tag & post like a pro

They’ll share it. Their friends will see it. You’ll get the DMs.

Set Up Auto-Replies That Book Classes

Social media is about connection, not just content. With HighLevel, you can:

• Launch DM campaigns from posts ("Comment ‘JOIN’ for a free 7-day pass")

• Set automated replies that guide users into a funnel or booking link.

• Run giveaways or challenges with automated follow-ups.

Every follower becomes a funnel entry point.

How to reply in comments?

Ace the Content Game with Metrics That Matter

Stop guessing. HighLevel shows you what works.

• See which posts drive the most profile visits, DMs, and clicks.

• Track new lead generation directly from social posts.

• Compare post types to optimize future content (carousel vs. reels vs. testimonials).

Best part? You can A/B test hooks, CTAs, and image types—then double down on what drives results.

Check out how to use GHL Social Planner Analytics 

Repurpose Across Platforms

One post shouldn’t live and die in one place.

• Turn one video into: a reel, a story, a quote graphic, and a blog post.

• Use scheduled reposting to bring back top-performing content every few weeks.

• Let HighLevel handle the distribution so you can focus on training, not tweaking algorithms.

You don’t need to go viral. You just need to stay visible, consistent, and valuable.

With HighLevel, you automate the execution of a social media strategy that keeps leads flowing, builds trust, and turns browsers into bookers.

Want to go full Fitfluencer without burning out? 

Sign up with HighLevel today and turn content into cash flow.