In a world where potential members Google your gym before they ever walk through your doors, your online reputation is everything. A 4.9-star gym with 400 reviews? It screams credibility. A 3.7 with a handful of ratings? Not so much. The good news: you don’t need to chase people down for reviews. You just need the right timing, messaging, and automation.
This is your guide to turn happy members into your strongest marketing channel.
TABLE OF CONTENTS
- Catch 'Em Right After the Burn
- Make It Frictionless
- Turn Complaints into Comebacks
- Flex Those Reviews Everywhere
- Stay On Top of Your Rep
Catch 'Em Right After the Burn
You know that post-class glow when your members are still catching their breath and high-fiving their trainer? That’s when you ask.
After their first class or transformation milestone: Trigger a WhatsApp or SMS message like: "You crushed your first class! Mind sharing how it went? Your review helps us grow."
Post-program completions (e.g., 8-week challenge): Automatically send a review link with a message like: "Finished the challenge? We'd love to hear your journey."
During your community events or referral moments: Capitalize on the momentum.
Use HighLevel workflows to time these perfectly and ensure they land in WhatsApp, SMS, or email—whichever channel your clients engage with most.
Make It Frictionless
People want to help—but not if it takes more than 30 seconds. With HighLevel, you can:
Include direct review links to your Google and Facebook pages.
Add 1-tap templates: "What did you love about your class/trainer/community?"
Embed a pre-written review suggestion that they can edit and submit.
Members are more likely to write something when it feels like texting a trainer, not filling out a tax form.
Turn Complaints into Comebacks
Even the best gyms get the occasional grumble. The key is how fast you catch it and how personally you respond.
Route low-star ratings to an internal feedback form (not Google)
Auto-assign alerts to your front desk or gym manager
Send a recovery message like: “Hey, we saw your feedback—let’s make it right.”
This keeps your brand professional and gives you a chance to win back unhappy clients.
Flex Those Reviews Everywhere
Once you’ve collected great reviews, don’t let them sit idle. Put them to work:
Auto-post reviews to your website with dynamic widgets.
Create Instagram and Facebook graphics using HighLevel’s Social Planner to turn words into eye-catching posts.
Use testimonials in your funnels, challenge sign-ups, and landing pages.
Let your best clients do the talking.
How to connect your Instagram/Facebook
Stay On Top of Your Rep
HighLevel keeps everything in one place so you never miss a beat:
Get alerts for every new review.
Assign replies to your front desk or community manager.
Track review growth month over month and correlate it with ad spend, class attendance, and more.
You’re already changing lives in your gym. Let the world see it.
With HighLevel, you’ll turn every great session, transformation, and “thanks, coach” into a powerful review that brings in your next best client.
Ready to grow your reputation like you grow your member base? Sign up with HighLevel
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