How to create a Meta Business Manager and Ad account?

In this article we will be highlighting the steps that should be taken to create a Meta BM and an ad account under it. Once the ad account is created, same will be used to connect with Ad Manager and seamlessly publish ad campaigns.

TABLE OF CONTENTS

• Video on how to create a Meta BM
• Brief summary of the video
  • What is Meta Business Manager?
  • Steps to Set Up:
  • Verifying Your Business:
  • Verifying via Facebook Developer Tools:
  • Conclusion:

Video on how to create a Meta BM

A short video on how one can create a Meta Business Manager and Ad account under it with the steps on how to do so listed below it.

Brief summary of the video

This video explains how to create and set up a Meta (formerly Facebook) Business Manager account. Once done, it talks about creating an Ad account within the newly created Business Manager and add a payment method to the ad account.

1. What is Meta Business Manager?

   • It’s a tool for managing your business’s Facebook and Instagram pages, ad accounts, and other assets (like pixels) from one place. You need a personal Facebook account to create a business manager.
     
     

2. Steps to Set Up:

   • Step 1: Visit business.facebook.com to create an account.
   • Step 2: Use your business name and email when setting up.
   • Step 3: Add your assets like your Facebook Page, Instagram account, and ad accounts. You can also invite team members to help manage.
     
     

3. Verifying Your Business:

   • To reduce the chance of restrictions or bans, it’s recommended to verify your business. This is different from verifying your Facebook or Instagram page; it verifies that your business is real.
   • To verify, go to Business Settings > Business Info, enter your business details (like legal name and address), and match them with your official documents.
   • Upload these legal documents to complete the verification process. This makes it easier to recover your account if something goes wrong in the future.
     
     

4. Verifying via Facebook Developer Tools:

   • If the verification button doesn’t show up immediately, use a workaround by creating a dummy app in Facebook’s developer portal. This will prompt Facebook to ask you to verify your business.
   • Once verified, your business manager account will be marked as legitimate.
     
     

5. Conclusion:
   

   • By verifying your business, you reduce the risk of account issues and can manage your assets more securely. The video also offers a free community for more marketing tips and strategies.

In short: This summary helps you in setting up and securing a Meta Business Manager account, helping you avoid future issues when managing ads or social media assets.