Blogs - Import Blog Posts Using URL

Modified on: Wed, 11 Mar, 2026 at 9:59 AM

The URL Blog Importer allows you to migrate blog posts from an external website into HighLevel by scanning a homepage URL and detecting available content. This article explains how the importer works, how to map metadata during import, and how mapped and unmapped posts are handled.

TABLE OF CONTENTS

What is Blog Post Importer?
Key Benefits of Blog Post Importer
How To Import Blog Posts Using URLs
Frequently Asked Questions
Related Articles

What is Blog Post Importer?

The Blog Post Importer helps you migrate blog posts from an external website into HighLevel by scanning a homepage URL and detecting available posts. It is designed to simplify blog migration, reduce manual copy-and-paste work, and make it easier to move content into HighLevel with better visibility throughout the process.

Key Benefits of Blog Post Importer

Guided import flow: Move through a clearer process from Scan to Review to Map to Import.
Better migration control: Review detected posts before importing them into your blog.
Manual metadata mapping: Add missing authors, categories, and tags during import.
Flexible import outcomes: Import both mapped and unmapped posts without being blocked.
Faster publishing readiness: Mapped posts can be imported as published posts, while unmapped posts are saved as drafts for follow-up.

How To Import Blog Posts Using URLs

Step 1: Open Blog List

Navigate to Sites > Blogs to see the Blog List.
Click on an existing Blog or Create a Blog.

Step 2: Open Blog Post Importer

Navigate to the Blog Post List of an existing or new Blog.
Click on New Post > Import Blog Posts from URL.

Step 3: Start Importer

Enter your Blog homepage URL.
Add recent post URL.
Choose your platform.
Click Continue you will see that you have to wait for the mapping to complete.

Step 4: Map Contents

Import Time

Expect about 10-20 minutes for 1,000 posts.

Scan/Results Error

If the blog sitemap doesn't have a URL, then the blog posts cannot be imported. Currently you will see 'Scan in progress' for the interim 'Failure' state which upon clicking shows a blank page.

Map Contents: follow the instructions to identify which elements on the page correspond to which pieces of information in your blog posts.
You can see that all the mapping is done when all the checkmarks are green.
When the import is done you will see X Number of posts were fetched on Date.

Step 5: Publish Posts

Review imported posts in your blog:
- Fully mapped posts are imported as Published.
- Unmapped posts are imported as Draft.
Select the Blog Post(s) you want to import.
Click on Import Selected.

Frequently Asked Questions

Q: Do all imported blog posts stay in Draft status?
No. Mapped posts are imported as Published, while unmapped posts are imported as Draft.

Q: Can I import posts if some metadata is missing?
Yes. You can manually add or map missing authors, categories, and tags during the import process.

Q: What happens if some posts are mapped and others are not?
You can still import both types. Posts with completed mapping are imported as published posts, and posts with incomplete mapping are imported as drafts.

Q: How is SEO affected when importing a blog? Will SEO authority or rankings transfer automatically?
The importer migrates post content along with available SEO metadata, such as titles and descriptions. However, SEO authority does not automatically transfer simply by importing content. To preserve rankings and link equity, configure proper 301 redirects and keep the same domain and URL structure whenever possible. Without redirects, search engines may treat the imported posts as new pages.

Q: Do I need to manually recreate categories, authors, or tags after import?
Not always. If any of that metadata is missing during import, you can add or map it during the mapping stage.