How to Automate Lead Assignment to Affiliates

The "Add Leads under an Affiliate" action in workflows makes lead management effortless by automatically assigning leads to specific affiliate campaigns and affiliates. This feature enhances the efficiency of your affiliate marketing strategy, streamlines administrative tasks, and helps reward affiliates for generating leads.

TABLE OF CONTENTS

• What is the "Add Leads under an Affiliate" Action in Workflows?
• How to Use the "Add Leads under an Affiliate" Action
• Use Cases for "Add Leads under an Affiliate"
  • 1. Reward Lead Generation
  • 2. Custom Lead Nurturing
  • 3. Simplify Administrative Tasks

What is the "Add Leads under an Affiliate" Action in Workflows?

The "Add Leads under an Affiliate" action allows you to automatically assign new leads to specific affiliate campaigns and affiliates. This feature ensures that new leads are routed directly to the relevant affiliate campaign and individual affiliates, making lead management seamless and efficient.

How to Use the "Add Leads under an Affiliate" Action

1. Select the "Add Leads under an Affiliate" Action
2. Begin by choosing this action in your workflow setup.
3. Choose the Affiliate Campaign and Affiliate
4. From the dropdown menu, select the affiliate campaign to which you want to assign the lead. Once selected, the affiliate dropdown will display only the affiliates associated with that specific campaign.

Use Cases for "Add Leads under an Affiliate"

Here are some practical examples of how to use this action:

1. Reward Lead Generation

• Benefit: Automatically assign leads when someone fills out a form, survey, or calendar booking. You can also use the "Manual Sales" action to assign a sale and calculate affiliate commissions.
• Example: When a lead submits a form, assign them to an affiliate campaign for follow-up and reward the affiliate for successful lead generation.

2. Custom Lead Nurturing

• Benefit: Assign leads to specific affiliates for personalized nurturing and follow-ups, increasing conversion rates by tailoring communication.
• Example: When a lead is added through a marketing funnel, they are automatically assigned to an affiliate who will provide one-on-one follow-up communication.

3. Simplify Administrative Tasks

• Benefit: Eliminate the need for manually assigning leads, saving time and reducing errors in the lead allocation process.
• Example: Automate the process of adding leads to affiliate campaigns, allowing your team to focus on more strategic tasks.

By leveraging the "Add Leads under an Affiliate" action in workflows, businesses can automate their affiliate management processes, improve lead engagement, and streamline administrative efforts, ultimately boosting both affiliate and lead performance.