TABLE OF CONTENTS

Overview

The Contact Engagement Score trigger is used to add contacts to a workflow based on their engagement score and other criteria, helping you to automate actions based on their interactions and overall engagement level.


Trigger Name

 Contact Engagement Score


Trigger Description

This trigger allows you to filter contacts into a workflow based on their Engagement Score and other contact attributes. The trigger helps automate tasks like follow-ups, segmenting highly engaged contacts, or adjusting marketing efforts based on specific criteria.


Trigger Details


Field NameDescriptionMandatory
ScoreThe engagement score of the contact. Filters are applied based on engagement criteria.Yes
Business NicheThe business category associated with the contact, such as Education, Healthcare, etc.No



OperatorDescription
Equals toTriggers if the score or field value equals the input value.
Greater thanTriggers if the score or field value is greater than the input value.
Greater than or Equal toTriggers if the score or field value is greater than or equal to the input value.
Less thanTriggers if the score or field value is less than the input value.
Less than or Equal toTriggers if the score or field value is less than or equal to the input value.
Is emptyTriggers if the field value is empty.
Is not emptyTriggers if the field value is not empty.
Contains PhraseTriggers if the field contains the phrase entered.
Does not contain PhraseTriggers if the field does not contain the entered phrase.


How to Configure

  • Step 1: Select the trigger “Contact Engagement Score” from the workflow builder’s trigger options.
  • Step 2: Give the trigger a name, such as “High Engagement Contacts.”
  • Step 3:Set the filters to define the engagement score or other criteria.
    • For example, select Score from the filter dropdown and choose Greater than. Enter a value like 195.
    • You can add additional filters like Business Niche and choose Contains Phrase, then enter the niche (e.g., Education).
  • Step 4: Save the trigger configuration and add further actions or steps to your workflow as needed.


Example

In this scenario, the Contact Engagement Score trigger is set to capture contacts with a score Greater than 195 and in the Education niche. When the contact meets both criteria, they will be added to the workflow for a follow-up email campaign.