How to Leverage GHL Social Planner Analytics

Modified on: Fri, 1 Nov, 2024 at 11:30 AM

Understanding the effectiveness of your social media efforts is crucial for optimizing your marketing strategy. This article provides a detailed guide on how to utilize GHL Social Planner analytics to track and analyze your social media performance. You will learn how to access the analytics dashboard, interpret key metrics, and use insights to enhance your content strategy. By leveraging these analytics tools, you can make data-driven decisions to improve engagement and achieve your business objectives.

TABLE OF CONTENTS

Key Features
Comprehensive Social Media Insights
Frequently Asked Questions

Now you can access enhanced social media analytics for your Facebook and Instagram accounts on social planner via the 'Statistics' tab. With this feature, you can now gain deeper insights into your social media performance across various metrics.

Key Features

Comprehensive Social Media Insights
- Track the number of posts, likes, comments, followers, impressions, and reach across both Facebook and Instagram.
- Visualize your Social Post Performance with an interactive graph, showcasing post trends and weekly performance.
Engagement Breakdown
- Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform.
- Identify which platform drives more engagement, helping you tailor your content strategy accordingly.
Impressions and Post Reach
- Measure your content’s visibility with accurate Impressions tracking for both Facebook and Instagram.
- Analyze your Post Reach to understand how far your posts are spreading and which platforms are driving higher reach.
Gender and Age Demographics
- Dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights.
- See your audience breakdown in terms of age groups, providing valuable data to optimize your content for the right audience.
- Permissions and Reauthentication Alerts
  - Receive real-time alerts when your connected accounts require re-authentication to access analytics. This ensures continuous access to up-to-date insights without interruptions.
  - Users will be able to see the statistics from the next day / when they reconnect their accounts with upgraded permissions

Metrics and Analytics Steps

Check the numbers of published post, likes, comments, shares and followers.
Analyze the bar graph with line giving stats on weekly published post across socials with line representing total impressions, likes and comments each day.
Data point representing the total published post across the socials with change(increase or decrease) percentage Vs precious percentage of published post
Showing Engagement details of like , comments and share as well as change in percentage previous week
Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous

Frequently Asked Questions

1. What types of metrics can I track using Social Planner analytics?
You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you assess the effectiveness of your strategies.

2. How can I access the analytics dashboard in Social Planner?
To access the analytics dashboard, log into your GoHighLevel account, navigate to the Social Planner section, and select the analytics option from the menu. This will provide you with a detailed overview of your performance.

3. Is there a way to compare the performance of different posts?
Yes, the analytics dashboard allows you to compare the performance of individual posts over time, helping you identify trends and determine which types of content resonate best with your audience.

4. Can I export the analytics data for reporting purposes?
Yes, Social Planner provides an option to export your analytics data in various formats, making it easy to create reports and share insights with your team or stakeholders.

5. How often is the analytics data updated?
The analytics data is typically updated in real time, allowing you to monitor your social media performance continuously and make timely adjustments to your strategy.

6. Are there any tips for interpreting the analytics data effectively?
When interpreting analytics data, focus on key performance indicators (KPIs) that align with your goals. Look for patterns over time, compare similar posts, and consider external factors that may influence engagement.

What’s Coming Next? ?
This release is just the beginning! We are currently working to expand support to other platforms, including LinkedIn, TikTok, YouTube, and Pinterest, enabling you to manage and analyze your presence across a broader range of social media channels.Stay tuned for further updates as we continue to enhance your analytics experience.

Enjoy the Mind-blowing Social Planner Analytics

How to Leverage GHL Social Planner Analytics

Key Features

Comprehensive Social Media Insights

Frequently Asked Questions