Workflow Action - Instagram DM

Modified on: Wed, 4 Sep, 2024 at 5:23 AM

TABLE OF CONTENTS

Overview
Action Name
Action Description
Action Details
Example

Overview

The Instagram DM action allows you to send a direct message to a contact via Instagram. To ensure successful delivery, the contact must have previously messaged a connected Instagram page no more than 24 hours before reaching this event. This adheres to Instagram's messaging policies and ensures compliance.

Action Name

Instagram DM

Action Description

The Instagram DM action enables sending personalized direct messages through Instagram, enhancing interaction and engagement with contacts who have recently communicated with your connected Instagram account. This action is useful for sending reminders, updates, promotional messages, or follow-ups to potential leads.

Action Details

Field	Description	Mandatory
Action Name	Specifies the name of the action for identification within the workflow.	Yes
Templates	Select a pre-configured message template to use. Templates provide consistency and can help comply with Instagram's messaging guidelines.	No
Message	Input the content of the message to be sent. You can use custom values to personalize the message for each contact.	Yes
Add Attachment	Allows adding files or media to the message, such as images or documents, to enhance communication.	No
Add files through URL	Provides an option to include files via a URL, enabling the sharing of various online resources.	No

How to Configure the Action

Add the Action to Workflow: Drag and drop the Instagram DM action into your desired workflow.
Select a Template: Choose a message template if you have pre-defined content you wish to use. This helps maintain consistency in your communication.
Compose the Message: Enter your message in the text box. Use custom values to personalize the message, such as including the contact’s name or specific details relevant to them.
Add Attachments (Optional): Click on Add attachment to include any files or media with the message, like promotional images or product documents.
Use URL for Files (Optional): If your files are hosted online, use the option to add files through a URL by clicking the + Add button.

Example

Trigger: Instagram Ad Lead Form Submitted
- Condition: Lead form submitted through a targeted Instagram ad.
- Action: Instagram DM
  - Message: "Thank you for showing interest in our products! We’ve received your inquiry through Instagram. Stay tuned for more updates."
  - Template: Select an appropriate template that aligns with the message intent.
  - Add Attachment: Attach a product catalog or promotional image.

By leveraging the Instagram DM action within workflows, you can directly reach out to your audience on a platform they actively use, ensuring timely and relevant communication that fosters engagement and builds stronger connections with potential customers.