TABLE OF CONTENTS
Overview
The Instagram DM action allows you to send a direct message to a contact via Instagram. To ensure successful delivery, the contact must have previously messaged a connected Instagram page no more than 24 hours before reaching this event. This adheres to Instagram's messaging policies and ensures compliance.
Action Name
Instagram DM
Action Description
The Instagram DM action enables sending personalized direct messages through Instagram, enhancing interaction and engagement with contacts who have recently communicated with your connected Instagram account. This action is useful for sending reminders, updates, promotional messages, or follow-ups to potential leads.
Action Details
How to Configure the Action
- Add the Action to Workflow: Drag and drop the Instagram DM action into your desired workflow.
- Select a Template: Choose a message template if you have pre-defined content you wish to use. This helps maintain consistency in your communication.
- Compose the Message: Enter your message in the text box. Use custom values to personalize the message, such as including the contact’s name or specific details relevant to them.
- Add Attachments (Optional): Click on Add attachment to include any files or media with the message, like promotional images or product documents.
- Use URL for Files (Optional): If your files are hosted online, use the option to add files through a URL by clicking the + Add button.
Example
- Trigger: Instagram Ad Lead Form Submitted
- Condition: Lead form submitted through a targeted Instagram ad.
- Action: Instagram DM
- Message: "Thank you for showing interest in our products! We’ve received your inquiry through Instagram. Stay tuned for more updates."
- Template: Select an appropriate template that aligns with the message intent.
- Add Attachment: Attach a product catalog or promotional image.
By leveraging the Instagram DM action within workflows, you can directly reach out to your audience on a platform they actively use, ensuring timely and relevant communication that fosters engagement and builds stronger connections with potential customers.