This document provides detailed information on the visual representation and calculation of scores within the Marketing Audit Report. The aim is to offer clarity on how different performance levels are evaluated and displayed using a colour-coded scheme and weighted scoring system.

TABLE OF CONTENTS

• Overall Score Calculation:
  • Business Information Section
  • Reviews Section
  • Listings Section
  • Website Performance
  • SEO Section

Overall Score Calculation

Your overall score is an average of five equally weighted sections:

• Business Info (20%)
• Reviews (20%)
• SEO (20%)
• Website (20%)
• Listings (20%)

Colour Scheme Scores are visually represented using the following colour scheme:

• Dark Red (Worse): 0-20%
• Red (Bad): 21-40%
• Orange (Average): 41-60%
• Green (Better): 61-80%
• Dark Green (Exceptional): 81-100%

Business Information Section

The Business Information section is divided into several sub-categories, each with a specific weightage:

• GBP Claim Status: 20%
• Review Reply Percentage: 20%
  • Worse (0-10%): 0%
  • Bad (11-49%): 10%
  • Average (50-89%): 15%
  • Good (90-100%): 20%
• WordPress or LeadConnector Website: 20%
• Text Enabled Business Number: 15%
• Chat Widget: 15%
• Operational Hours: 5%
• Business Photos: 5%

Reviews Section

Reviews are evaluated based on the following criteria:

• Google Reviews: 75%
  • Calculation: (Number of positive Google reviews / Total Google reviews) * 75%
• Facebook Reviews: 25%
  • Calculation: (Number of positive Facebook reviews / Total Facebook reviews) * 25%
    
    

Listings Grade: Measuring Your Digital Footprint

This score evaluates the accuracy and impact of your business listings across the internet. It considers:

1. Listing Accuracy: How consistent and up-to-date your business information is across platforms.
2. Source Importance: The influence of each listing site, with priority given to major platforms like Google.
3. Overall Visibility: The breadth of your online presence across relevant directories.

A higher grade indicates a strong, consistent online presence, which can improve your discoverability and credibility with potential customers.

Website Performance

The Website Performance section includes several metrics with the following weightage:

• Page Speed Mobile: 25%
• Page Speed Desktop: 25%
• Overall SEO: 30%
• Interactivity: 10%
• Large Content: 10%

SEO Section

The SEO Section consists of 9 Heat Map points with varying weightage:

• Central Heat Map Point: 20%
  • Rank 1: 20%
  • Rank 2: 10%
  • Rank 3: 5%
• Outer Heat Map Points (8 points): 10% each
  • Rank 1: 10%
  • Rank 2: 5%
  • Rank 3: 3%