Workflow Trigger - Coupon Code Expired

Modified on: Mon, 28 Jul, 2025 at 2:20 PM

Easily automate actions when a coupon code reaches its expiration date and becomes inactive. This article walks you through everything you need to know, from setup to key benefits, so you can seamlessly trigger workflows the moment a coupon expires. Perfect for promotional wrap-ups, customer follow-ups, and internal alerts.

TABLE OF CONTENTS

What is the Coupon Code Expired Workflow Trigger
Key Benefits of Coupon Code Expired Workflow Trigger
Configuring Coupon Code Expired Workflow Trigger
Available Filters
Recommended Workflow Actions for Expired Coupons
Frequently Asked Questions
Related Articles

What is the Coupon Code Expired Workflow Trigger

The Coupon Code Expired trigger fires when a coupon code reaches its scheduled expiration date and becomes inactive. It’s a great tool for marketers and sales teams to manage time-bound promotions and follow up with customers who missed out, replace expired coupons, or notify internal teams when offers are no longer active.

Key Benefits of Coupon Code Expired Workflow Trigger

Instant Alerts: Inform sales, support, or marketing when key coupons expire so teams can react right away
Customer Re‑engagement: Send follow‑up offers or extensions to shoppers who missed out, boosting conversion opportunities
Campaign Cleanup: Archive tags, close opportunities, or stop ads automatically when coupon expires to keep data tidy
Consistent Customer Experience: Prevent confusion by confirming that an offer is no longer valid before customers try to use it again

Configuring Coupon Code Expired Workflow Trigger

To set up this trigger, follow these steps inside your workflow builder:

Step 1: Add the Trigger to Your Workflow

Navigate to Automation > Workflows
Either create a new workflow or edit an existing one
In the workflow builder, click + Add New Trigger to get started

Step 2: Choose the Trigger Type

From the list of available triggers, scroll to the Payments section and select Coupon Code Expired

Step 3: Name Your Trigger

Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized
Example: SummerSaleCouponExpired

Step 4: Apply Filters to Target Specific Scenarios

After naming the trigger, you can apply filters to narrow down exactly when this workflow should fire
To add filters, click + Add Filters
Each filter comes with specific operators to precisely target the conditions you care about. Click Here to See List of Available Filters

Step 5: Save and Build the Workflow

Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow
When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it

Available Filters

Filter	Operator(s)	Input Type
Coupon Code	Is Any Of / Is Empty / Is None Of / Is Not Empty	Multi-Select Dropdown of Active Coupon Codes
Coupon Name	Is Any Of / Is Empty / Is None Of / Is Not Empty	Multi-Select Dropdown of Active Coupon Names
Coupon Type	Is / Is Not / Is Empty / Is Not Empty	Single-Select Dropdown (Amount vs Percentage)

Recommended Workflow Actions for Expired Coupons

Once your Coupon Code Expired trigger is active, consider adding actions like:

Send Email: Notify customers that their coupon expired and offer a new promotion
Internal Notification: Alert your sales or marketing team when key coupons expire
Add Tag: Apply a tag to the contact for follow-ups or segmentation (e.g., MissedPromo)
Create/Update Opportunity: Route contacts who missed redemptions into a nurture sequence
Send SMS: Deliver a quick follow-up offer or coupon extension for select customers

Frequently Asked Questions

Q: When exactly does this trigger fire?
It fires when a coupon’s scheduled expiration date is reached and the coupon automatically becomes inactive.

Q: Can I target specific types of coupons?
Yes, use the Coupon Type filter to target Percentage or Fixed Amount coupons.

Q: What happens if I don’t apply any filters?
The workflow will trigger for any coupon that expires. To narrow it down, apply filters like Coupon Code Is or Coupon Name Contains.

Q: Can I send different actions for different coupons?
Yes, by setting up separate workflows with different Coupon Code or Coupon Type filters, you can run unique actions for each.

Q: Will this trigger fire if a customer tries to redeem an already‑expired coupon?
No. The trigger only fires when the coupon moves from active to expired status, not on failed redemption attempts.