Coupon Code Redeemed Workflow Trigger
Easily automate actions when a coupon code is successfully redeemed in a completed transaction. This guide walks you through everything you need to know — from setup to key benefits — so you can seamlessly trigger workflows whenever a customer uses a coupon in a confirmed purchase. Perfect for customer engagement, loyalty rewards, internal alerts, and post-sale follow-ups.
TABLE OF CONTENTS
- What is the Coupon Code Redeemed Workflow Trigger
- Key Benefits of Coupon Code Redeemed Workflow Trigger
- Configuring Coupon Code Redeemed Workflow Trigger
- Recommended Workflow Actions for Coupon Redemptions
- Frequently Asked Questions
What is the Coupon Code Redeemed Workflow Trigger
The Coupon Code Redeemed trigger fires when a coupon code is successfully redeemed in a completed transaction. Unlike the Coupon Code Applied trigger (which fires when a coupon is added at checkout), this trigger activates only when the order is finalized and payment is complete.
It’s an essential tool for marketing and sales teams who want to track actual coupon redemptions and take immediate, post-sale actions such as sending thank-you notes, tagging high-value customers, or triggering loyalty rewards.
Key Benefits of Coupon Code Redeemed Workflow Trigger
React instantly to completed coupon redemptions: Automate actions the moment a coupon is successfully redeemed.
Improve loyalty and engagement: Send thank-you emails, exclusive offers, or loyalty points to customers after they redeem a coupon.
Target high-value coupon users: Notify your team or tag customers when important or limited-time coupons are redeemed.
Operational efficiency: Automatically monitor redemption limits and trigger follow-ups without manual checks.
Track coupon-based performance: Build automations tied directly to promotional performance through real transactions.
Configuring Coupon Code Redeemed Workflow Trigger
To set up this trigger, head to your workflow builder and follow these steps:
1. Add the Trigger to Your Workflow
Go to Automation → Workflows and either create a new workflow or edit an existing one. In the workflow builder, click + Add New Trigger.
2. Choose the Trigger Type
From the list of available triggers, scroll to the Events section and select Coupon Code Redeemed.
3. Name Your Trigger
Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized.
Example: Coupon Code Redeemed (HolidayFlashSale)
4. Apply Filters to Target Specific Scenarios
Once you’ve named your trigger, apply filters to control exactly when the workflow fires.
Available Filters:
Each filter comes with specific operators (like Is, Contains, Greater Than, Less Than) to precisely target the conditions you need.
5. Save and Build the Workflow
After configuring your trigger and filters, click Save Trigger and start adding your desired workflow actions.
Once done, use Test Workflow to confirm everything works as expected, then Publish your workflow to activate it.
Recommended Workflow Actions for Coupon Redemptions
After setting up your Coupon Code Redeemed trigger, consider adding these actions to optimize customer retention, upsells, and internal alerts:
Send Email: Thank the customer for their order and offer a follow-up promo.
Add Tag: Label customers based on the coupon they redeemed (e.g.,
FlashSaleUser).Internal Notification: Alert your sales or marketing team when key coupons are redeemed.
Send SMS: Deliver a thank-you message or special offer for future purchases.
Create/Update Opportunity: Add high-value redeemers to your sales pipeline for follow-ups.
Frequently Asked Questions
Q: Will this trigger fire if a coupon is applied but the order isn’t completed?
No — this trigger only fires when a coupon is successfully redeemed in a completed transaction. Use the Coupon Code Applied trigger to automate actions at the checkout stage.
Q: Can I track which products the coupon was redeemed against?
Yes — use the Product(s) in Order and Product Collection filters to narrow down based on product selections at the time of coupon redemption.
Q: What happens if I don’t apply any filters?
The workflow will trigger for every coupon redeemed in any completed transaction. It’s a good practice to use filters like Coupon Code Is or Coupon Type Is to target specific promotions.
Q: Can I trigger actions based on the order value or coupon value?
Yes — you can use the Order Value (Before Discount) and Coupon Value filters with operators like Greater Than and Less Than to control when your workflow fires.
Q: Can I monitor redemption limits automatically with this trigger?
Yes — use the Redemption Count (per coupon) filter to trigger actions when a coupon’s usage reaches a specific number.
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