Email AI (Beta 2.0) — Create On-Brand Emails Faster

Modified on: Thu, 19 Feb, 2026 at 7:48 AM

Email AI (Beta 2.0) in HighLevel accelerates email creation with guided prompts, brand-aware styling, and smarter layouts. Generate from a reference URL or image, apply your Brand Board automatically, and iterate with conversational edits and version history. Ideal for teams who want consistent, on-brand emails without heavy manual design work.

This feature is currently in Labs. Follow the steps to enable it on your account,

Go to Settings → Labs. Toggle Email AI (Beta 2.0) on for the desired sub-accounts.

TABLE OF CONTENTS

What is Email AI (Beta 2.0)?
Key Benefits of Email AI (Beta 2.0)
Limits & Known Behaviors (Beta)
How To Set Up and Use Email AI (Beta 2.0)
Frequently Asked Questions
Related Articles

What is Email AI (Beta 2.0)?

Email AI is a guided, brand-aware experience inside HighLevel’s Email Marketing builder that helps you plan, draft, and design emails quickly. It leverages your Brand Board for fonts and colors, recommends layouts, and lets you refine content conversationally, so you can launch emails faster with more control and less rework.

Key Benefits of Email AI (Beta 2.0)

Understanding what Email AI improves helps you decide when to use it versus traditional editing. The benefits below focus on speed-to-market, brand consistency, and safer iteration while keeping you in control of copy and layout.

Speed to First Draft: generate complete, structured emails in minutes.
On-brand By Default: Brand Board colors and typography apply automatically.
Guided Prompting: Assist Mode helps you craft better prompts with fewer retries.
Reference-Based Generation: Recreate an email you like from a URL or image, then adapt it to your brand.
Smarter Layouts: Improved models produce cleaner sections, CTAs, and responsive structure.
Conversational Editing: Ask AI to rewrite, shorten, translate, or add sections in plain language.
Version safety: Undo/redo and version history capture every generation for easy rollback.
Less Manual Execution: Spend more time on strategy—not formatting.

Limits & Known Behaviors (Beta)

Reference Fidelity: Complex custom code, tracking pixels, or scripts from the reference won’t carry over; AI recreates an editable layout instead.
Assets: Replace any sample images with licensed assets; confirm link targets post-generation.
Brand Board Changes: Updating your default Brand Board affects future generations; previously generated drafts remain unchanged unless edited.

Tip: For pixel-perfect vendor HTML or advanced custom code, consider importing into the Code Editor and edit there; then use Email AI in the visual builder for new branded variations.

How To Set Up and Use Email AI (Beta 2.0)

Proper setup ensures the feature appears for your team and that generated emails reflect your brand. Follow these steps to enable access, prepare your brand styles, and generate your first on-brand draft.

Prerequisites

HighLevel account with access to Email Marketing.
A configured Brand Board (recommended for best results).
Appropriate role permissions to enable Labs features (if required in your account).

Create with Email AI

Navigate to Email Marketing and Emails. Then, click on the Templates tab.
Click Build with AI (or open an existing campaign/template and choose the AI option in edit mode).
Click Assist Mode and confirm your Brand Board.
Choose a starting method:
- From a Reference: Upload a file or upload an image.
- From a Prompt: Describe audience, goal, offer, tone, and desired sections.
Generate the draft, then iterate conversationally: Rewrite, Shorten, Translate, Add Section, Change Theme.
Preview links, images, and compliance content; make final manual edits in the builder.
Use Kebab Menu to open Version History to compare and restore. Save Template to Schedule/Send in your campaign flow.

Frequently Asked Questions

Q: Is Email AI available to all users or only specific roles?
A: Availability may be managed via Labs by admins. If you don’t see Email AI, ask an Agency Admin to enable the Email AI (Beta 2.0) toggle for your sub-account.

Q: What types of references work best for “Start from a reference”?
A: Public preview URLs and clear full-page screenshots (PNG/JPG) yield the best structure. Avoid partial crops or pages with heavy custom scripting.

Q: Will Email AI copy exact HTML/CSS from a referenced email?
A: No. It recreates an editable layout aligned to your brand. For pixel-perfect reproduction, use the Code Editor import workflow.

Q: How does Brand Board influence the generated email?
A: Brand colors, typography, and common style tokens apply to headings, body text, buttons, and links. You can override styles in the editor or via AI commands.

Q: Can I translate emails with Email AI?
A: Yes, use conversational commands like “Translate to Spanish.” Always have a native speaker review translations for nuance.

Q: Where can I access previous versions?
A: Open Version History from the Email Editor to review, compare, and restore earlier generations.

Q: Does changing my default Brand Board restyle existing emails?
A: No. It affects new generations. Edit existing templates manually if you want updated branding applied.

Q: What’s the difference between Email AI and AI in Workflows?
A: Email AI lives in Email Marketing → Templates/Editor for designing messages. Workflow AI generates copy inside automation steps (Send Email) and has a different context.