How to Set Up and Use Two-Step Unsubscribe for Your Email Campaigns

You can now choose how people unsubscribe from your email campaigns with three simple options:

• One-Step: Quick, instant unsubscribe with one click.
• Two-Step: Adds a confirmation step to avoid mistakes.
• Dynamic: Smart system that adapts for suspicious or unusual clicks to prevent bots or accidental unsubscribes.

These options help reduce unwanted unsubscribes, protect your contacts, and ensure compliance.

TABLE OF CONTENTS

• Overview
• What’s New
• How to Use
• Benefits
• Notes
  
  

What’s New

• You now have more control over how contacts unsubscribe from your emails with three flexible unsubscribe flows:

Two-Step Flow

• How it works: Click → confirm email address → unsubscribe.

• Best for: Avoiding accidental unsubscribes and ensuring intent.

• Benefit: Adds a layer of confirmation to reduce accidental opt-outs, especially for high-value or engaged lists.

One-Step Flow

• How it works: Click = instant unsubscribe, followed by optional feedback.

• Best for: Making it easy for contacts to leave without friction.

• Benefit: Frictionless experience, reduces complaints or spam reports from frustrated users.

Dynamic Flow (Smart and recommended option)

• How it works: Auto-detects behavior. If the unsubscribe link is clicked within 5 minutes of email delivery or if the contact is less than 1 hour old, it requires confirmation. Otherwise, it unsubscribes instantly.

• Best for: Balancing user intent and safety intelligently.

• Benefit: Smart safeguard against bots or accidental clicks while preserving a seamless experience for most users.
  
  

• Easy access under Settings → Unsubscribe to select your preferred flow and customize unsubscribe links.
• For detailed guidance on customizing your unsubscribe link, see our separate article: How to Customize the Unsubscribe Link.

How to Use

• Go to Marketing → Email Builder
• Go to Settings → Unsubscribe in your workspace.

• Select your preferred unsubscribe flow:
  1. One-Step
  2. Two-Step
  3. Dynamic

• To customise your unsubscribe links, click “How to customize my unsubscribe link?” at the bottom.

• Follow modal prompts to adjust settings and access your profile.

Benefits

• Eliminates accidental and bot-driven unsubscribes.
• Fewer support tickets related to unsubscribe issues.
• Full flexibility to pick the best flow for your audience.
• Simple, no-code setup.

Notes

• With Dynamic Flow, some unsubscribes require email confirmation to avoid mistakes or bots.

• Other unsubscribes happen immediately.
• These changes don’t affect past unsubscribe data.

FAQ

Q1: What are the different unsubscribe flows available?
A: You can choose from One-Step (instant unsubscribe), Two-Step (email confirmation required), or Dynamic (smart confirmation for suspicious cases).

Q2: Where do I set up or change the unsubscribe flow in my account?
A: Go to Settings → Unsubscribe to select and configure your preferred unsubscribe flow.

Q3: Can I customize how my unsubscribe link looks or behaves?
A: Yes, and you can learn more in our detailed article: How to Customize the Unsubscribe Link.

Q4: Why should I consider using the Two-Step or Dynamic unsubscribe flow?
A: These flows help prevent accidental unsubscribes and protect against bots removing real contacts.

Q5: Will changing unsubscribe settings affect contacts who unsubscribed before?
A: No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.