How to configure Google ads assets in Ad Manager

In Ad Manager, users can now configure Business Logos, Image Assets, Call Extensions, and Sitelinks at the Campaign Level for Google Ads. These assets will automatically apply across all Ad Groups and Ads under the campaign, ensuring consistency and reducing redundant setup.

Quick Reference: Asset Limits

TABLE OF CONTENTS

• Quick Reference: Asset Limits
• Overview
• Step-by-Step Guide
  • 1. Add Business Logo
  • 2. Add Image Assets
  • 3. Configure Call Extensions
  • 4. Configure Sitelinks
• Fallback Logic
• Frequently Asked Questions (FAQs)

Overview

The Additional Assets section appears in the campaign creation/edit screen at the campaign level and supports the following:

• Business Logos for brand consistency

• Image Assets to make ads more visually engaging

• Call Extensions so customers can directly call your business

• Sitelinks to drive traffic to specific website pages

These assets provide richer formats for Google Ads and improve performance across Search, Display, and YouTube placements.

Step-by-Step Guide

1. Add Business Logo

• Navigate to the Additional Assets section while setting up a Google campaign.

• Click Upload Logo.

• Choose an existing image or upload a new one from the media library.

• Only 1:1 (square) images are eligible.

• Once uploaded, click the logo to open editing options like cropping.
  

• Save your selection — this logo will appear across placements.

2. Add Image Assets

• In the Additional Assets section, click Upload Images.

• Choose one or more images from the media library or upload new files.

• You can add up to 20 images per campaign.
  
  

Supported Guidelines:

• Formats: JPG, PNG

• Aspect Ratios: 1:1 (square) and 1.91:1 (landscape)

• File Size: Up to 5 MB per image

• Recommended: Add at least 2–3 images per aspect ratio for better coverage.

Important Notes:

• Avoid low-quality visuals, gifs, overlays, or misleading content.

• Uploading unsupported ratios (e.g., 4:5) will trigger a warning message prompting you to crop/resize.

• If some images fail, your campaign will still publish with valid text ads and other assets.

3. Configure Call Extensions

• Click on the Call Extensions dropdown.

• Choose one or more previously added phone numbers.
  

To add a new number:

1. Click Create a new call.
   

2. Enter the phone number and choose a Conversion Action Category (e.g., Calls from Ads).

3. Click Create.

Tip: Call extensions are mobile-friendly and improve CTR by offering instant dial capabilities.

4. Configure Sitelinks

• Click the Sitelinks dropdown.

• Select one or more existing sitelinks.
  

To add a new sitelink:

1. Click Create a new sitelink.
   

2. Fill in:

   • Sitelink Text (max 25 characters)

   • Optional Description Line 1 & 2

   • Final URL

3. Click Create.

Google recommends at least 4 sitelinks for best delivery.

Fallback Logic

If no assets are added at the campaign level:

• The system will default to account-level assets (if available).

• If neither is present, the ad may run without these enhancements.

Note: Learn more about account-level assets: Google Ads Support

Frequently Asked Questions (FAQs)

1. What happens if I upload a non-square logo?
Only 1:1 (square) images are eligible. Non-square logos will be discarded. Use the built-in cropping tool to adjust.

2. Can I add multiple phone numbers as call extensions?
Yes. You can assign multiple approved numbers. Google will rotate them based on location, device, and availability.

3. Why is my call extension marked "Disapproved"?
Call extensions must meet Google Ads policies. Disapproval reasons include invalid/unverified numbers, country code mismatches, or formatting issues.

4. How many site links can I add?
You can add 2–20 site links, but 4 is recommended for optimal performance.

5. Can I edit an existing site link or phone number?
Yes. Use the pencil/edit icon next to the entry to update it.

6. What are the benefits of campaign-level assets?

• Saves time by applying assets across all ad groups and ads.

• Maintains brand consistency.

• Ensures rich ad formats (logos, images, site links, calls) are always included.

7. Will these settings override account-level assets?
Yes. Campaign-level selections take precedence. If absent, account-level assets are used.

8. What happens if I upload images in an unsupported ratio (e.g., 4:5)?
Unsupported ratios will trigger a warning message. The system will prompt you to crop or resize the image to either 1:1 or 1.91:1. The rejected image will not be published.

9. Do failed image uploads stop my campaign from publishing?
No. Even if individual images fail, your campaign will still publish with valid text ads and other approved assets.

In Ad Manager, users can now configure Business Logos, Call Extensions, and Sitelinks at the Campaign Level for Google Ads. These assets will automatically apply across all Ad Groups and Ads under the campaign, ensuring consistency and reducing redundant setup.