Workflow Trigger - Coupon Code Expired

Easily automate actions when a coupon code reaches its expiration date and becomes inactive. This guide walks you through everything you need to know — from setup to key benefits — so you can seamlessly trigger workflows the moment a coupon expires. Perfect for promotional wrap-ups, customer follow-ups, and internal alerts.

TABLE OF CONTENTS

• What is the Coupon Code Expired Workflow Trigger
• Key Benefits of Coupon Code Expired Workflow Trigger
• Configuring Coupon Code Expired Workflow Trigger
  • 1. Add the Trigger to Your Workflow
  • 2. Choose the Trigger Type
  • 3. Name Your Trigger
  • 4. Apply Filters to Target Specific Scenarios
  • 5. Save and Build the Workflow
• Recommended Workflow Actions for Expired Coupons
• Frequently Asked Questions

What is the Coupon Code Expired Workflow Trigger

The Coupon Code Expired trigger fires when a coupon code reaches its scheduled expiration date and becomes inactive.

It’s a great tool for marketers and sales teams to manage time-bound promotions and follow up with customers who missed out, replace expired coupons, or notify internal teams when offers are no longer active.

Key Benefits of Coupon Code Expired Workflow Trigger

• React instantly to expired promotions: Notify teams or contacts the moment a coupon becomes inactive.

• Improve customer engagement: Follow up with new offers or extensions for customers who didn’t redeem before expiry.

• Simplify operational management: Keep your marketing, sales, and support teams updated when offers end.

• Close campaign loops effectively: Trigger end-of-campaign automations, like reporting alerts or cleanups.

• Prevent customer confusion: Proactively inform users when expired coupons are no longer valid.

Configuring Coupon Code Expired Workflow Trigger

To set up this trigger, follow these steps inside your workflow builder:

1. Add the Trigger to Your Workflow

Navigate to Automation → Workflows and either create a new workflow or open an existing one. In the workflow builder, click + Add New Trigger.

2. Choose the Trigger Type

From the available triggers list, scroll to the Events section and select Coupon Code Expired.

3. Name Your Trigger

Enter a clear, descriptive name in the Workflow Trigger Name field.
Example: SummerSaleCouponExpired

4. Apply Filters to Target Specific Scenarios

Customize when this workflow should fire by using available filters.

Available Filters:

Each filter comes with operators (like Is, Contains, Does Not Contain) so you can target specific coupons or categories.

5. Save and Build the Workflow

Once your trigger and filters are set, click Save Trigger and start adding your desired workflow actions.

Use Test Workflow to verify everything works as expected, then Publish the workflow to activate it.

Recommended Workflow Actions for Expired Coupons

Once your Coupon Code Expired trigger is active, consider adding actions like:

• Send Email: Notify customers that their coupon expired and offer a new promotion.

• Internal Notification: Alert your sales or marketing team when key coupons expire.

• Add Tag: Apply a tag to the contact for follow-ups or segmentation (e.g., MissedPromo).

• Create/Update Opportunity: Route contacts who missed redemptions into a nurture sequence.

• Send SMS: Deliver a quick follow-up offer or coupon extension for select customers.

Frequently Asked Questions

Q: When exactly does this trigger fire?
It fires when a coupon’s scheduled expiration date is reached and the coupon automatically becomes inactive.

Q: Can I target specific types of coupons?
Yes — use the Coupon Type filter to target Percentage or Fixed Amount coupons.

Q: What happens if I don’t apply any filters?
The workflow will trigger for any coupon that expires. To narrow it down, apply filters like Coupon Code Is or Coupon Name Contains.

Q: Can I send different actions for different coupons?
Yes — by setting up separate workflows with different Coupon Code or Coupon Type filters, you can run unique actions for each.