Marketplace- Agency Reselling for Apps with Usage-Based Pricing

Modified on: Tue, 15 Jul, 2025 at 8:51 AM

This article shows how agencies can enable reselling for usage-based Marketplace Apps. Agencies can now apply a markup on usage-based services to create a new revenue stream while delivering value to their clients.

TABLE OF CONTENTS

What is the Agency Reselling for Usage-Based Apps?
Key Benefits of Agency Reselling for Usage-Based Apps
How to Configure & Use Agency Reselling for Usage-Based Apps
Frequently Asked Questions
Related Articles

What is the Agency Reselling for Usage-Based Apps?

The Agency Reselling feature allows agency admins to apply a custom markup to usage-based services offered by apps in the HighLevel Marketplace. Agencies can resell these services to their clients while earning additional margin on the usage-based spend. This feature is a key step in unlocking the Marketplace as a revenue-generating opportunity for both agencies and developers.

Key Benefits of Agency Reselling for Usage-Based Apps

Discover how this new feature can enhance your agency’s offerings and profitability:

Flexible Revenue Generation: Set custom markups on usage-based Marketplace apps to create new profit streams.
Streamlined Management: Benefit from a revamped reselling page with a simplified layout, making it easier to configure and manage reselling options.
Enhanced Search and Filtering: Quickly find and manage apps with improved search and filter tools.
Admin-Only Controls: Ensure only agency admins can view and adjust reselling configurations, maintaining control and security.
Developer Enablement: Supports developers in monetizing their apps through agency reselling, expanding the Marketplace ecosystem.

How to Configure & Use Agency Reselling for Usage-Based Apps

Proper setup ensures you can maximize your reselling potential and manage your offerings efficiently. Follow these steps to get started:

Note: Only agency admins will see and configure the reselling markup. Clients will be billed accordingly based on the agency’s configured markup.

Step 1: Navigate to the App Reselling Section

Sign in to your Agency account.
In the left-hand menu, click on App Marketplace.
Click on the App Reselling tab.

Step 2: Filter for Usage-Based Apps

Click on the Pricing tab.
Select Usage-Based from the pricing filter dropdown.
You can also search for apps manually.

Step 3: Configure Pricing and Margins

Choose the app you want to resell.
Click on Set Usage-Based Pricing button for the particular app.
Review the developer's usage pricing for each service or action.
In the Your Profit field, enter the additional amount you want to charge above the base price.
The final resell price is automatically calculated and displayed.
Once all pricing values are set, click Save.

Step 4: Install the App for Sub-accounts from Agency Account

Click on the app name to open the installation window in a new tab.
Click on the Install button.
Select the Sub-account or accounts where the app should be installed.
Click Continue.
Click Allow and Install.
The app will now be installed in the selected sub-account with usage-based pricing enabled and your custom markup applied.

Step 5: Install the App from Sub-accounts

If the app supports sub-account level installation, both users and admins can install it directly within the sub-account.

Note: The usage-based pricing configured at the agency level will be visible in both the agency and sub-account views.

Login to the sub-account.
Click on App Marketplace from the left-hand menu.
Search and find the App in the marketplace.
Click on the App Name to open the installation window.
Click on the Install button.
Click on the Allow and Install button.

Frequently Asked Questions

Q: Who can set and manage reselling markups for usage-based apps?

Only agency admins have access to set and manage reselling markups for usage-based apps in the Marketplace.

Q: Are all Marketplace apps eligible for agency reselling?

Only apps with usage-based pricing currently support the agency reselling feature.

Q: Can I set different markups for different clients?

Markups are set at the app level for all clients; client-specific markups are not currently supported.

Q: Will my clients see the original app pricing or my marked-up price?

Clients will only see the price you set, including your markup.

Q: What happens if no markup is set?

If no markup is set, clients are billed the base app usage fee only.

Q: Can I revert to the original app pricing after setting a markup?

Yes, you can adjust or remove your markup at any time through the app reselling configuration page.

Q: Are there any restrictions on the markup amount I can set?

There are currently no restrictions, but best practices recommend setting competitive and fair markups.

Q: Will developers be notified when their apps are being resold by agencies?

Developers have visibility into app reselling activities and will soon be able to recommend reselling rates.