Overview:
This guide provides a comprehensive breakdown of GoHighLevel's built-in SEO integration features, covering six core tools designed to help users audit, analyze, and improve their website’s search engine performance. Each section explains what the feature does, the specific benefits it offers to marketers, agencies, or business owners, and how to use it effectively within the GHL dashboard.
The features covered include:
On-Page Audits for optimizing individual pages,
Site Audit Projects for diagnosing technical SEO issues across full websites,
Google Search Console (GSC) Integration for importing real search performance data,
Site Explorer for competitive SEO research,
Monthly Crawl Quotas to manage audit resources, and
Historical Data Tracking to evaluate SEO trends and long-term impact.
By the end of the guide, users will understand how to apply these tools to improve their site's visibility, monitor performance, and make data-driven SEO decisions directly within GHL.
TABLE OF CONTENTS
- 1. On-Page Audits
- 2. Site Audit Projects
- 3. Google Search Console (GSC) Integration
- 4. Site Explorer
- 5. Monthly Page Crawl Quota
- 6. Historical Data Tracking
1. On-Page Audits
What It Is
The On-Page Audit tool is designed to evaluate the SEO quality of a single webpage. It assesses both the content and technical aspects of the page and provides actionable recommendations to improve its chances of ranking higher in search engine results. The tool uses data from top-ranking competitor pages to benchmark your content.
Key Benefits
Content Score and Technical Score reflect how well your page is optimized.
Identify missing topical keywords, suboptimal content length, and issues with readability or page structure.
Receive keyword-specific suggestions tailored to your target terms.
Benchmark your page against competitors on word count, structure, and term usage.
Generate and export shareable reports for stakeholders or clients.
How It Works
Navigate to the On-Page Audit tool in the dashboard after launching 'Advanced SEO' from your GHL dashboard.
Enter the URL of the page you wish to audit.
Input one or more keywords you want the page to rank for.
Run the audit. The system crawls your page and compares it to the top results for your keywords.
Review the Content Score and Technical Score. Lower scores indicate areas for improvement.
Examine each recommendation:
Content: Word count, keyword placement, term usage.
Technical: Title/meta issues, schema presence, page load issues.
Structure: Use of headers, internal/external links.
Apply the recommendations on your site, then optionally re-run the audit to confirm improvements.
Export or share the audit results via PDF or link.
Quota Consumption
Quota Type: Audit Credits per Month
How It Works:
1 audit = 1 page run, regardless of the number of keywords.
Auditing the same page again after changes = 1 additional audit.
Quota resets monthly.
Example: Auditing a blog page for 3 keywords = 1 audit credit.
2. Site Audit Projects
What It Is
Site Audit Projects allow you to scan an entire website for technical SEO issues. This includes checks for crawlability, content duplication, meta tag problems, broken links, image optimization, and more. The tool simulates how search engines see and interact with your site.
Key Benefits
Provides an overall Site Health Score with a breakdown by issue type and severity.
Identifies critical errors like broken internal links or pages not indexable by Google.
Offers page-level diagnostics on content quality, performance, metadata, and links.
Supports visual site architecture mapping and integration with GSC for deeper insights.
Allows scheduled audits and email alerts to detect changes in site health.
How It Works
Click on the 'Add Site' option after purchasing the SEO features and set-up your project. Once the numbers are crawled you can click on the site and get detailed numbers from your audit. To get more control and fuctionality you can also run the site auditor by launching 'Advanced SEO' after adding your site.
Go to the Site Auditor tool after launching 'Advanced SEO' from the GHL interface and create a new project.
Enter your domain URL and define crawl settings:
Max pages to crawl
Crawl frequency (manual, weekly, monthly)
(Optional) Set crawl exclusions to skip irrelevant URLs (e.g., /admin, ?utm=).
Launch the audit. The crawler will scan your site based on the settings.
When complete, view the Site Health Score and issue categories:
Errors: Critical issues (e.g., broken links, blocked pages).
Warnings: Suboptimal SEO elements (e.g., short titles, slow pages).
Notices: Informational suggestions.
Click into each category for affected pages, issue explanations, and recommended fixes.
Mark issues as resolved or re-run the audit to validate fixes.
Track improvements over time using comparison reports or trend graphs.
Quota Consumption
Quota Types:
Number of Projects (sites) – 4 Audits Per Month.
Total Pages Crawled Per Month – shared across all audits.
How It Works:
Every page crawled = 1 unit from the monthly crawl quota.
Projects draw from a shared crawl pool.
Re-auditing a site reuses quota.
Example: Crawling a 10,000-page site = 10,000 quota units.
3. Google Search Console (GSC) Integration
What It Is
This integration imports performance data directly from Google Search Console. It enhances other features by providing real user data like search impressions, click-through rates, average position, and more for keywords and landing pages.
Key Benefits
Automatically tracks every keyword your site ranks for, without needing manual input.
Provides full visibility into page-level performance across mobile/desktop and countries.
Enhances Site Audit and Content tools with GSC-sourced data, such as orphaned pages and low-performing content.
Enables real-time SEO monitoring with daily or near-daily updates.
Supports historical tracking of search performance beyond GSC’s native 16-month limit.
How It Works
Access the GSC Performance module or Integration settings after launching the 'Advanced SEO' from the GGL dashboard.
Connect your Google account and authorize Search to read Search Console data.
Select the GSC properties (websites) you want to link.
Once linked, it pulls keyword and page data from GSC:
Impressions, clicks, CTR, average position
Pages that received search traffic
Top-performing and declining search queries
Use filters by date range, country, and device to segment data.
Analyze underperforming queries, identify content opportunities, or detect site issues like orphaned pages.
Use this data within reports, audits, or SEO strategy planning.
Quota Consumption
Quota Type: GSC Project Slots
How It Works:
1 slot = 1 connected GSC property (site).
No usage-based quota; updates are automatic and ongoing.
Example: Connecting 3 client sites = uses 3 slots.
Quota Type: Page Storage Limits (Current Quota - 2000 Pages)
How It Works:
Only a certain number of top-performing pages (by impressions) are stored per site.
Not monthly - data is stored and updated continuously.
Example: A site with 5,000 GSC-visible pages on Starter will only store the top 2,000.
4. Site Explorer
What It Is
Site Explorer is a competitive research tool that offers a detailed SEO profile for any website. It provides data on organic traffic, backlink profiles, keyword rankings, and authority metrics like Domain Power.
Key Benefits
Understand your competitors' top-performing keywords and content.
Identify backlink opportunities and anchor text trends.
Monitor organic traffic growth or decline over time.
Analyze which pages generate the most visibility and traffic.
Discover keyword gaps by comparing your site to competitors.
How It Works
- Click on the 'Add Site' option after purchasing the SEO features and set-up your project. Once the numbers are crawled you can click on the site and get detailed numbers. To get more control and fuctionality you can also launch 'Advanced SEO' after adding your site.
Access Site Explorer and enter any domain or specific URL.
View the overview dashboard:
Domain Power score
Organic keyword count
Estimated monthly organic traffic
Top pages and backlinks
Navigate tabs after launching advanced SEO from the GHL dashboard for deeper insights:
Organic Keywords: View rankings, volume, and position changes.
Backlinks: Analyze referring domains and anchor text.
Top Pages: Find pages driving the most traffic.
Filter by keyword difficulty, volume, or ranking position to find strategic gaps.
Use findings to inform your content strategy, link-building plans, or site optimization efforts.
Quota Consumption
Quota Types:
Number of Projects (sites) – 10 Sites.
How It Works:
For every site = 1 unit from the monthly quota.
Changing the location for the sites also uses quota.
Re-auditing a site reuses quota.
5. Monthly Page Crawl Quota
What It Is
This quota limits how many pages you can crawl across all Site Audit Projects per month, based on your subscription plan.
Key Benefits
Encourages efficient use of crawl budget for large or multi-site accounts.
Higher-tier plans allow deeper and broader website audits.
Supports flexible allocation—distribute quota across projects as needed.
Helps avoid unnecessary crawling of duplicate or low-value content.
How It Works
Check your current quota in the dashboard (e.g., 50,000 pages/month on Starter).
When creating or editing a Site Audit Project, set a max page crawl limit.
Optionally exclude certain URL patterns to avoid wasting quota (e.g., paginated URLs, filters).
Each page successfully crawled deducts from your quota.
If the quota is exceeded, additional audits will be paused until the next billing cycle or plan upgrade.
6. Historical Data Tracking
What It Is
This integration has a feature where it retains historical SEO data across modules including GSC performance, keyword rankings, backlink growth, and site health over time. This extends beyond the 16-month limit of native Google Search Console and builds a permanent timeline.
Key Benefits
Enables year-over-year comparisons for traffic, keywords, and performance.
Tracks the impact of SEO campaigns, site redesigns, and algorithm updates.
Helps identify seasonal patterns and long-term content performance.
Provides historical context for audit results, ranking trends, and site health.
How It Works
Navigate to the relevant module after launching advanced SEO. (e.g., GSC Performance, Site Audit).
Use the custom date range selector to view performance across weeks, months, or years.
Compare current metrics with prior periods (e.g., this month vs last year).
Export historical data for reporting or strategic planning.
Continuously accumulate data by keeping GSC integrations active and running regular audits.
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