This article explains how to view and interpret Top Visits by Country data inside the Sites Analytics dashboard. This interactive heatmap helps you understand where your website or funnel traffic is coming from so you can make informed decisions around targeting, content strategy, and audience development.

TABLE OF CONTENTS

• What is “Top Visits by Country” in Sites Analytics?
• Key Benefits of the Top Visits by Country Heatmap
• How To Use the Top Visits by Country Heatmap
• Understanding the Heatmap and Data Insights
• Frequently Asked Questions

What is “Top Visits by Country” in Sites Analytics?

Top Visits by Country is a visual analytics feature within the Page Views section of your Funnels and Websites. It displays a global heatmap that highlights visitor distribution by country, allowing you to identify high-traffic regions and evaluate international audience engagement across your digital assets.

Key Benefits of the Top Visits by Country Heatmap

Understanding your traffic sources by geography can help refine your marketing strategies, improve localization efforts, and monitor performance across international campaigns.

    •    Global Heatmap View – Visualize traffic distribution across countries instantly.

    •    Traffic Trend Identification – Detect shifts in audience behavior based on geographic location.

    •    Audience Targeting – Focus outreach and paid campaigns on top-performing regions.

    •    Top Country Breakdown – Access a ranked list of the ten countries driving the most visits.

    •    Anomaly Detection – Identify unexpected spikes in visits from unfamiliar regions.

    •    Market Insights – Use location data to evaluate expansion opportunities or content localization needs.

How To Use the Top Visits by Country Heatmap

Follow these steps to locate and interact with the Top Visits by Country feature within the Sites Analytics section.

Step-by-Step Instructions

    1.    Access Sites Analytics

    •    Log into your HighLevel account.

    •    In the left-hand navigation menu, click Sites, then select the Analytics tab from the top navigation bar.

    2.    Choose Between Funnels or Websites

    •    Use the dropdown at the top of the dashboard to select whether you’d like to view data for Funnels, Websites, or both combined.

    3.    Set Your Date Range

    •    Select a time period to filter the data. Options include:

    •    Last 7 days

    •    Last 30 days

    •    Custom date range

    4.    Scroll to the “Top Visits by Country” Section

    •    This section appears within the Page Views area of the analytics dashboard.

    •    The heatmap visually displays countries based on traffic intensity.

    •    A table below the heatmap lists the top 10 countries ranked by visit count.

Understanding the Heatmap and Data Insights

The heatmap provides geographic context to your site traffic. Countries with higher visitor volume are represented with deeper color intensities.

Key Points:

    •    Color Intensity: Darker shades indicate higher traffic volumes.

    •    Interactivity: Hover over any country to see its total visit count for the selected time period.

    •    Top 10 Countries Table: Displays exact visit numbers for your highest-traffic regions.

    •    Use Case Examples:

    •    Refine advertising strategies by focusing on top-performing regions.

    •    Identify areas for website translation or regional marketing.

    •    Monitor for unusual traffic activity from new countries.

Frequently Asked Questions

Q: Is this data available for both Funnels and Websites?

A: Yes. The Top Visits by Country heatmap is accessible when viewing data for Funnels, Websites, or both, using the analytics view filter.

Q: Can I export the country-level visit data?

A: While the visual heatmap cannot be downloaded, you can export overall analytics data from the dashboard for reporting and deeper analysis.

Q: Does the map show device-level segmentation (mobile vs desktop)?

A: No, the heatmap reflects total visits by country. Device-specific data is available elsewhere in the Sites Analytics dashboard.

Q: Can I view country-level data for specific funnels or pages?

A: The heatmap shows aggregated data across your selected Funnels or Websites. For individual page performance, use the upper portion of the analytics dashboard.

Q: Why don’t I see any country data?

A: If your site has low traffic volume or if tracking scripts aren’t properly configured, the heatmap may not populate with data.

Related Articles

    •    Pie Chart Visualizations in Funnels and Websites Analytics

Next Steps

    •    Review your top-performing countries regularly to guide strategic marketing decisions.

    •    Consider launching geo-targeted campaigns in high-engagement regions.

    •    Use insights from the heatmap to prioritize content localization or regional promotions.

    •    Monitor for unexpected traffic trends that may signal bot activity or viral reach.