How to Create a Brand Board

Modified on: Wed, 25 Jun, 2025 at 4:47 PM


This article will show you how to create a Brand Board in HighLevel! A Brand Board helps you store and organize your company's logos, color palette, and fonts so you can apply consistent branding across emails, funnels, websites, and more. You can create a Brand Board from scratch or by using one of the available templates.



TABLE OF CONTENTS


What is a Brand Board?


A Brand Board in HighLevel is a centralized space where you can define and manage your brand's visual identity. Each Brand Board contains a Design Kit that includes your logos, brand colors, and typography choices. Once set up, these assets can be easily applied across various parts of your account for a cohesive brand look.


Key Benefits of Brand Boards


  • Brand Consistency: A brand board keeps all your visual elements in one place, so you use the same logo, colors, and fonts everywhere. This helps make sure that your brand looks the same whether it’s on your website, in your emails, or on social media.

  • Time Efficiency: Instead of hunting for your logo files or trying to remember your brand’s color codes, a brand board lets you access everything quickly. This makes creating new materials faster and simpler.

  • Easy Management: Managing your brand’s visual elements is a breeze with a brand board. You can quickly find and use your logos, colors, and fonts, making sure everything stays consistent and on-brand.

How to Create a Brand Board


Creating your own brand board is simple. Just follow these steps:


Step 1: Create a new design kit


  • In the left-hand menu, go to Marketing

  • In the top navigation bar, click Brand Boards

  • Click the blue + Add a Design Kit button




Step 2: Choose a template or start from scratch


  • Select Start from Blank to build your kit manually or select a Template to start with predefined styles

  • Once your selection is made, click the blue Continue  button




  • Click the Logos tab

  • Upload both your primary and secondary logos



Step 4: Add your brand colors


  • Click the Colors tab

  • Add your brand colors using the HEX or RGB color picker

  • Rename the colors for easy reference

  • You must include at least 2 colors and can add up to 10




Step 5: Set up your fonts


  • Click the Typography tab.

  • Add fonts using the dropdown fields.

  • You can add between 1 to 5 fonts.



And that’s it! With your brand board ready, you’ll have all your branding elements neatly organized and easy to use. This makes maintaining your brand’s look and feel effortless. View related articles to learn more on how to use brand boards in emails, websites and funnels. 


Frequently Asked Questions


Q: Will changing the colors in the brand board retrospectively change colors in existing emails or funnels?

No, changing the colors in the brand board will not retroactively update the colors in existing emails or funnels. The brand board's color section is used for quick access, and the updated colors will only influence the color picker behavior for future use. Existing designs and content will remain unchanged.


Q: How do I make a Brand Board the default for new projects?
Use the three-dot menu and click Set as Default.

Q: Can I edit my Brand Board later?
Yes, click the three-dot menu next to the Brand Board and select Edit.

Q: Can I delete a Brand Board?
Yes. Use the three-dot menu and choose Delete. Be cautious as this cannot be undone.

Q: What is the limit for adding colors, logos and fonts in a design kit?
You can add up to 5 fonts, 10 colors and 2 logos in a brand board

Q: Where will I see the logos added?
You will find a folder in your media library with the Brand Board name. This is available for quick access. You can also delete the old logos in media library if needed.



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