This article explains the "Offer Access Granted" workflow trigger, a tool that automates processes when a contact is granted access to a specific offer. You will learn what this trigger does, its key benefits, how to configure it step-by-step, and examples of real-world applications. Finally, we address common questions to help you optimize this feature in your workflows.

TABLE OF CONTENTS

• What is Offer Access Granted Workflow Trigger
• Key Benefits of Offer Access Granted Trigger
• Configuring the Trigger: A Step-by-Step Process
  • Access Workflow Settings
  • Name Your Trigger
  • Configure Filters
• Use Cases
  • Welcome Email for New Members
  • Sales Notification for Discount Offers
  • Upselling Based on Access Granted
  • CRM Record Update for Tracking
  • Event Preparation for Exclusive Attendees
• Frequently Asked Questions

What is Offer Access Granted Workflow Trigger

The Offer Access Granted workflow trigger activates whenever a contact is granted access to a specified offer. This trigger enables businesses to automate actions such as sending welcome emails, updating CRM records, or notifying team members. By integrating this trigger into workflows, companies can streamline customer onboarding and enhance their overall experience.

Key Benefits of Offer Access Granted Trigger

• Automated Customer Engagement: Send personalized communications immediately after access is granted, improving customer satisfaction.
  
  
• Improved Team Coordination: Notify relevant teams, such as sales or customer support, about new access granted to ensure timely follow-ups.
  
  
• Streamlined Processes: Automate administrative tasks like updating CRM records, reducing manual workload and errors.
  
  
• Targeted Workflows with Filters: Use filters to refine workflows, ensuring automation is triggered only for specific offers.
  
  
• Enhanced Reporting: Maintain accurate records of offer access in the CRM for better tracking and analysis.

Configuring the Trigger: A Step-by-Step Process

Access Workflow Settings

Navigate to the workflow or automation settings in your CRM platform. Create a new workflow from scratch or select the existing workflow where you want to implement "Offer Access Granted" trigger.

Add a New Workflow Trigger

Click “ + Add New Trigger” and select "Offer Access Granted" from the dropdown menu.

Name Your Trigger

Provide a descriptive name, such as “15% Discount Access Granted.”

Configure Filters

Refine the workflow activation criteria by setting filters:

Offer

Select the specific offer (e.g., “Early Bird Discount”) that will activate the workflow.

Save the Trigger

Ensure the trigger is saved by clicking the appropriate button.

Test and Publish

Test the workflow using sample data to confirm its functionality. Once validated, enable the Publish toggle to activate the workflow.

Use Cases

Welcome Email for New Members

Scenario: When a contact is granted access to a membership offer, they should receive a welcome email.

Trigger Setup:

• Trigger: Offer Access Granted.
  
  
  

Filter: 

• Offer: “Premium Membership.”
  
  
  

Outcome: The workflow sends a personalized welcome email with membership details and additional onboarding information.

Sales Notification for Discount Offers

Scenario: A contact gains access to a limited-time discount offer, and the sales team needs to be notified.

Trigger Setup:

• Trigger: Offer Access Granted.

Filter: 

• Offer: “15% Early Bird Discount.”

Outcome: The workflow sends an internal notification to the assigned salesperson to follow up with the contact.

Upselling Based on Access Granted

Scenario: When a customer gains access to a basic offer, they should be presented with upgrade options.

Trigger Setup:

• Trigger: Offer Access Granted.
  
  

Filter: 

• Offer: “Basic Plan.”

Outcome: The workflow sends an email with recommendations for upgrading to premium plans, including exclusive benefits.

Frequently Asked Questions

What happens if the same offer is granted multiple times to a contact?

The trigger will activate each time access is granted, so it’s essential to use conditions or cooldowns to avoid redundant workflows.

Can I combine this trigger with other triggers in the same workflow?

Yes, the Offer Access Granted trigger can be combined with others, such as “Tag Added” or “Opportunity Status Changed,” for advanced workflows.

Is it possible to create different actions based on the same trigger?

Yes, you can set up conditional actions within the workflow, allowing different responses based on additional criteria like contact tags or pipeline stages.