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            How to Create Brand Voice from Text or URL

            Modified on: Tue, 11 Aug, 2026 at 11:25 AM

            AI Content & Brand Voice

            Generate Brand Voice from URL or Text

            Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform.
            What You'll Learn

            This article explains how to use HighLevel's AI-powered Brand Voice generation to instantly create brand messaging profiles from existing content.

            You'll learn how to generate Brand Voices using website URLs or text input, and how to customize the generated voice to match your exact tone and messaging style.

            1

            What is Creating a Brand Voice from Text or URL?

            In a world where AI-generated content is everywhere, sounding like everyone else just won't cut it. Brand Voice turns your brand's tone, values, and messaging into a reusable voice that AI tools can use across the platform! The "Create with Text or URL" feature lets you generate a complete Brand Voice in seconds by pasting a short brand description (50–100 words) or providing a reference website URL, no manual setup required.

            Once created, your Brand Voice isn't just for show. It powers AI across tools like:

            HighLevel Social Planner

            When creating a post, just toggle on your Brand Voice. Whether you're writing headlines, captions, or full posts, AI will now generate content that mirrors your tone and messaging.

            HighLevel Conversation AI & Voice AI

            Your voice is now part of every interaction. Whether it's chat or voice, the AI adapts to sound more like you, improving engagement and building trust.

            2

            Key Benefits of Creating Your Brand Voice from Text or URL

            Faster Setup — Generate a ready‑to‑edit Brand Voice without starting from scratch.
            Flexibility — Tweak any generated field to match your exact style.
            Consistency — Apply one source of truth for messaging across AI tools and surfaces.
            Scalability — Create multiple Brand Voices for different products, audiences, or clients.
            Accessibility — Use either an URL or a concise text description (50–100 words) if a URL isn't available.
            3

            How To Create Your Brand Voice from Text or URL

            HighLevel makes it incredibly simple to set up your brand voice! Just follow these steps:

            Step 1
            Navigate to Brand Voice Settings

            Navigate to Marketing > Brand Boards > Brand Voice.


            Step 2
            Add a New Brand Voice

            Click + Add Brand Voice.


            Step 3
            Choose the Text or URL Option

            Choose the Text or URL option.


            Step 4
            Enter a Name and Provide Your Input

            Enter a name for this voice. Provide either a URL to a page that reflects your brand or a 50–100 word description on your brand.


            Step 5
            Review and Save Your Brand Voice

            Your brand's tone, values, and messaging will be auto-generated using the info provided. Review and refine the generated content, then click Save Brand Voice.


            4

            Customize Your Brand Voice Messaging

            Once HighLevel has generated your Brand Voice, you can easily tailor it to refine your brand Promise, add or update brand values or clarify your mission and tone.

            Everything is editable, so you can make sure it's dialed in before you apply it to your content. To edit your Brand Voice, click the 3 Dot icon then select Edit.

            5

            Frequently Asked Questions

            Q: Do I need to provide both text and a URL?
            No. Provide either a 50–100 word description or a reference URL. Supplying both is optional.
            Q: Can I create multiple Brand Voices?
            Yes. Create different voices for products, audiences, or campaigns. You can set one as Default and switch as needed.
            Q: Can I edit the generated voice?
            Absolutely. All generated fields are fully editable!
            Q: What kind of page makes the best reference URL?
            Choose a page with rich, representative copy about your brand (e.g. About page, detailed product page, home page).

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