How to connect a LinkedIn ad account with Ad Manager?

Ad Manager supports LinkedIn Ads along with the existing Meta and Google platforms, so you can create and manage campaigns for a professional audience. To get started, you’ll first need to connect your LinkedIn Ad Account.

TABLE OF CONTENTS

• Pre-requisites
  • LinkedIn Ad Account
  • LinkedIn Company Page
  • Access Permissions
• Steps to connect your LinkedIn account
• Notes & best practices

Pre-requisites

Before connecting your LinkedIn account with Ad Manager:

1. LinkedIn Ad Account

   • Must be created in LinkedIn Campaign Manager.

   • Ensure it’s active and ready for use.

   • How to create a LinkedIn ad account can be understood here: https://www.linkedin.com/help/linkedin/answer/a426102/create-an-ad-account-in-campaign-manager-as-a-new-advertiser

2. LinkedIn Company Page

   • Every LinkedIn Ad Account must be connected to a Company Page.

   • We cannot connect the Company Page for you, it must already be linked within LinkedIn. Learn how to do so, here: http://linkedin.com/help/lms/answer/a427419

3. Access Permissions

   • Ad Account: You need Campaign Manager access.

   • Company Page: You need Admin access.

Steps to connect your LinkedIn account

1. Go to Marketing > Ad Manager > Settings or do it from the onboarding page.
   
   
   

2. In the Platform Settings section, select LinkedIn.

3. Click Connect LinkedIn.

4. A LinkedIn login window will appear. Enter your LinkedIn credentials.

5. Approve the requested permissions.

6. Choose the ad account you want to connect. (Make sure this ad account already has a Company Page linked in LinkedIn and a valid payment method added.)

7. Once successful, your account will show as:

   • Active

   • With its currency (e.g., USD, EUR, INR) displayed.

Notes & best practices

• If your ad account does not appear in the list, confirm you've the admin level permissions for that ad account.

• Each ad account can only be connected if it has an associated Company Page.

• If you need to disconnect/reconnect, use the bin icon to remove the connected LinkedIn ad account and connect another one of your choice in settings.