Capture new leads from LinkedIn Lead Gen forms the moment they’re submitted and route them into HighLevel workflows. This guide explains what the LinkedIn Lead Form Submitted trigger does, when it fires, and how to configure filters like Page or custom fields for precise routing. You’ll also find setup steps, testing tips, and troubleshooting so your team responds to every LinkedIn lead fast.

What is the LinkedIn Lead Form Submitted trigger?

The LinkedIn Lead Form Submitted trigger enrolls a Contact into a workflow immediately after they submit a LinkedIn Lead Gen form connected to your HighLevel account. Use it to launch instant follow-ups, assign leads to reps, create opportunities, and kick off nurture automations based on where the lead came from and the data they provided.

Trigger Details

Operators available in filters

Key Benefits of LinkedIn Lead Form Submitted

Understanding the benefits helps you design faster, cleaner workflows and improve conversion. Use these advantages to guide how you filter, route, and follow up with LinkedIn leads.

• Speed-to-lead: triggers instantly on submission so you can text, email, or call right away.

• Precise routing: filter by Page or mapped custom fields to assign the right owner or pipeline.

• Cleaner data: pair with field mapping and deduplication to keep a single, accurate contact record.

• Automated follow-up: start nurture sequences, tasks, and opportunity creation without manual work.

• Reporting clarity: consistent source tracking helps you measure campaign performance.

Prerequisites

Completing these prerequisites prevents “no leads entering” issues and makes testing straightforward.

• LinkedIn Lead Ads integration connected in Settings → Integrations with access to the correct LinkedIn Page and Ad Account.

• At least one LinkedIn Lead Gen Form published for the Page.

• Field mapping planned (e.g., map Email, Phone, Company, Job Title; map niche/qualifiers to matching custom fields in HighLevel).

Filter Logic & Best Practices

Combining filters correctly ensures only qualified submissions enter your automation and prevents accidental enrollments.

• Multiple filters in the trigger are evaluated together (AND logic).

• Start broad (e.g., Page → Is → Your Page) and then add qualifiers.

• Avoid over-filtering during initial launch; add qualifiers after confirming leads are flowing.

• Keep Page-specific workflows simple—one workflow per Page is easier to maintain than many complex conditions.

Recommended Workflow Settings

A few workflow settings make testing easier and prevent duplicate outreach.

• Allow Re-entry: enable during testing or when a lead might submit more than once; disable if only the first submission should trigger.

• Stop on Response (optional): use to pause nurture when a lead replies.

• Enrollment Logs: use Execution Logs to verify each lead’s path after submission.

How To Setup LinkedIn Lead Form Submitted

Follow these steps to configure the trigger, add filters, and save. Accurate setup ensures only the leads you want enter the workflow and receive the right actions.

Open Workflows

From the left navigation, go to Automation → Workflows and click Create Workflow in the top-right. Choose Start from Scratch (or Select a Recipe) to open a new builder canvas.

Add Trigger

In the workflow builder, hover over + Add and select  Add Trigger. This opens the trigger configuration panel on the right side of the screen.

Select Trigger

Use the search bar or scroll to find LinkedIn Lead Form Submitted and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow.

Name Trigger

Enter a clear Workflow Trigger Name so teammates can recognize the source at a glance. Names like LinkedIn Lead Form Submitted or LinkedIn Leads — Page Scoped work well.

Add Filters

Click Add filters to open the field picker, which lists Standard Fields (e.g., Page) and your Custom Fields. Use the search box to quickly locate mapped fields such as Business Niche or Industry.

Page Filter

Set Page → Is, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only.

Testing the Trigger

Testing confirms the integration, mapping, and filters are working before you go live.

• In LinkedIn Campaign Manager, submit a test lead for the connected Page and form.

• In HighLevel, open Contacts and confirm the Contact was created/updated with mapped fields.

• Open the workflow’s Enrollment History / Execution Logs to verify the trigger fired and actions ran.

• Review any filters that prevented enrollment; adjust as needed.

Frequently Asked Questions

Q: Do I have to set the Page filter?

No. Filters are optional, but using Page keeps enrollments scoped to a specific LinkedIn Page.

Q: Can I filter by the exact LinkedIn Lead Gen form?

If your mapping exposes a form identifier or you use a custom field indicating form name, you can filter on that value. Otherwise, use Page scoping and post-trigger conditions.

Q: How are duplicates handled?

HighLevel attempts to match on identifiers like email/phone. If a match exists, the Contact updates; otherwise, a new Contact is created. Keep dedup preferences tuned and merge when necessary.

Q: Will resubmissions trigger the workflow again?

That depends on Allow Re-entry. Enable it for testing or campaigns where a lead might submit multiple times.

Q: What if mapped fields are empty?

Use Is Empty / Is Not Empty operators to include or exclude those leads, or adjust the LinkedIn form to require those answers.

Q: How fast will leads appear in HighLevel?

Leads typically sync shortly after submission. Allow a brief delay during testing and check Execution Logs.

Q: Can I run separate workflows for different Pages?

Yes. Create one workflow per Page or use the Page → Is filter with branching actions.

Q: Where can I verify that the trigger fired?

Open the workflow’s Enrollment History and Execution Logs to see entries and action paths.