Add Product Element in Email Campaign

Modified on: Wed, 29 Nov, 2023 at 9:54 AM

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Email Campaign now dazzles with the ability to showcase your amazing products! Get ready to captivate your audience like never before! 
Adding a product catalogue in emails serves several crucial purposes:
  • 1. Visual Engagement: :camera: Captivate your audience with stunning visuals of your products, making your emails far more engaging and memorable than plain text.
  • 2. Convenience is Key: :fast_forward: Allow customers to effortlessly browse through a curated selection of offerings right from their inbox. No need to navigate away, saving them time and hassle.
  • 3. Boost Conversion Rates: :chart_with_upwards_trend: Leverage the power of visual persuasion. Studies have shown that emails with product catalogs enjoy higher conversion rates, simplifying the path from browsing to buying.
  • 4. Tailored Personalization: :thread: Customize product selections based on customer preferences and behavior. Provide a unique shopping experience that resonates and increases the likelihood of a purchase.
  • 5. Cross-Selling Opportunities: :heavy_plus_sign: Showcase complementary or related items alongside main products, unlocking additional sales potential with every email.
  • 6. Spotlight New Arrivals & Promotions: :star2: Instantly draw attention to new products, special promotions, or exclusive offers. Create a sense of urgency and excitement that drives immediate action.
  • 7. Strengthen Brand Identity: :globe_with_meridians: Consistent, visually appealing presentations reinforce your brand's identity. Customers easily recognize and remember your unique style and offerings.
  • 8.Unparalleled Insights with Analytics: :bar_chart: Gain valuable insights by tracking customer interactions with specific products. Understand what captivates your audience the most, refining your marketing strategy.
  • 9.Mobile-Friendly Experience: :iphone: Optimize your product catalog for various screen sizes. With the prevalence of mobile browsing, ensure a seamless experience for users on the go.
  • 10. Gain a Competitive Edge: :first_place_medal: Stand out in a crowded inbox. Offering a visually enticing product catalog sets you apart from competitors relying solely on text-based emails.
  • 11. Forge Stronger Connections: :muscle: Elevate your customer relationships by providing a convenient, visually appealing shopping experience. Strengthen brand loyalty and build lasting connections.

How to use Product Element in Email Campaigns?
  1. 1. Go to Marketing > Emails > Campaign
  2. 2. Create New Campaign or go to other draft campaigns
  3. 3. In the element, there will be option to add products
  4. 4. Prerequisite for using product element- Add Product Element in Payments > Products with one time or subscription with title, description and images.
  5. 5. Add items of product which you would like to add
  6. 6. You can also choose the designs option about how to showcase in your newsletter
  7. 7. There are option to show the title, description, prices
  8. 8. There option to rename the button
  9. 9. In URL, you can add url redirect of funnel, website or ecom.
What does the future holds with Product Element?
  1. We will allow direct custom checkout to convert product sales
  2. There will be option to redirect to specific product detail pages in future with ecommerce
  3. Product Element will help in recording ROI and revenue per recipient.

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