How to use multiple ad sets in Meta ads campaigns

In this article we will discuss Ad Manager's ability to allows multiple ad sets and ads per campaign when creating Meta ads. This update provides advertisers with granular control over targeting, placement, and creative testing giving users the full freedom to test different audiences, placements and strategies.

TABLE OF CONTENTS

• Overview
• Why this matters
• Campaign structure
• Step-by-step guide
  • 1. Create a Campaign
  • 2. Add more ad sets
  • 3. Add ads within an ad set
• Navigation & UI behavior
  • Campaign sidebar (Tree View)
  • Ad Manager home > Campaign table
• Publishing & Review
• Reporting & Statistics
• Snapshots & Templates Support
• Duplication & deletion summary
• Example use case flow

Overview

You can now -

• Create up to 10 ad sets per campaign.

• Create up to 10 ads under each ad set.

• Duplicate or delete ad sets and ads directly from within the campaign builder.

• View performance reports at the campaign, ad set, and ad levels.
  
  

Whether you're an agency managing multiple personas or a marketer running A/B tests, this new structure enables smarter segmentation, faster optimization, and scalable setup.

Why this matters

Campaign structure

Step-by-step guide

1. Create a Campaign

• Navigate to Ad Manager > Create Campaign > Meta.

• Once created, the system will automatically add:

  • Ad Set 1

  • Ad 1

• These are shown in a nested tree view on the left sidebar.
• Enter Campaign Name, Objective (e.g., Lead Generation), and Special Ad Category if applicable.

2. Add more ad sets

• In the campaign ellipsis menu (⋮) > select “Create Ad Set”

• You can add up to 10 ad sets per campaign.

• Each ad set can be customized with:

  • Ad Set Name

  • Facebook Page & Instagram Account

  • Performance Goal (based on conversion location)

  • Budget: Daily or Lifetime

  • Schedule: Start and End dates

  • Placements: Auto or Manual

  • Audience Controls: Location, language, demographics, interests

You can duplicate or delete any ad set using its ellipsis menu.

3. Add ads within an ad set

• Click into an ad set.

• Use the ellipses (⋮) menu > select “Create Ad”

• Each ad can be configured with:

  • Ad Name

  • Lead Form or Website URL

  • Primary Text, Headline, Description

  • Media Upload (Single image/video or Carousel)

  • Call-to-action (e.g., Learn More)

  • Multi-Advertiser Ad toggle

You can create up to 10 ads per ad set, each with its own creative and targeting.

Each ad also supports duplication and deletion from its own ellipsis menu.

Navigation & UI behavior

Campaign sidebar (Tree View)

• Shows Campaign > Ad Sets > Ads in a nested structure.

• Clicking any item brings it into the centre editor panel.

• Structure auto-generates:
  Campaign > Ad set 1 > Ad 1
  ...and expands as you add more.

Ad Manager home > Campaign table

• Campaigns are reflect in the listing view.

• Click on the campaign name to land on the builder flow where you can see all the ad sets and ads.
  

• From the campaign listing view you can:

  • Clone, Edit or Delete an entire campaign.

Publishing & Review

Before going live:

• Click the Review button (top-right).

• Use the left panel to toggle between ad sets and ads.

• Preview:

  • Feed, Story, Reels for Facebook/Instagram

  • Ad text, CTA, form, and media

Click Publish once satisfied.

Reporting & Statistics

After publishing, go to the Statistics tab in Ad Manager:

• Campaign Summary: Impressions, clicks, spend, CPC, CPM, etc.

• Drill down by Ad Set or Ad:

  • Click the campaign name > toggle between Ads and Ad Sets to see performance at that level.

  • Export or customize columns as needed to change the statistics view.

Snapshots & Templates Support

• Snapshots will now include:

  • All ad sets and ads associated with the campaign.

• Templates:

  • Campaigns with multiple ad sets/ads can be saved as templates.

  • Reusing a template will recreate the full nested structure.

Duplication & deletion summary

All actions are accessible via ellipses (⋮) menus and immediately reflect in the UI.

Example use case flow

1. User clicks Create Campaign.

2. Campaign, Ad Set 1 and Ad 1 are auto-created.

3. User adds Ad Set 2–5 (for different audiences).

4. In each ad set, user adds 3–5 ads testing various creatives.

5. After configuring everything, user reviews the campaign and publishes.

6. User tracks performance across ads, ad sets and campaign via the Statistics screen.