HighLevel Support Portal

You can now easily send event data back to Google analytics via a workflow. The "Google Analytics" event trigger will require you to add the following parameters in a workflow

• Tracking ID
• Event category
• Event action Event label Event value 

Reasons for passing new details

• The details that we pass to Google Analytics are static like direct for utm_source 
• If you are looking to track the campaign "source" and "medium" generated from URL parameters for our forms, survey and sites etc
• Google Analytics has introduced GA4 , we need to add property id if someone complies with GA4  https://support.google.com/analytics/answer/9964640?hl=en#zippy=%2Cin-this-article

How does it work?

When a user selects the option in trigger or action as add to google analytics. Here's the new set of fields which will visible. 

• Tracking id/property id
• Event Category
• Event Action
• Event label
• Event value
• 
  

We follow a set of rules to categorize traffic into a specific source, and checks the full page URL and the referring domain, if available, against these rules. The details about rules and source for tracking given in the table below. 

NOTE:

If you have set both utm_medium and utm_source, we will use them and if any one them is not available, we will categorize according to the below given table.

We will be passing gclid (Google Click Identifier) to recognize each unique clicks.