You can now easily send event data back to Google analytics via a workflow. The "Google Analytics" event trigger will require you to add the following parameters in a workflow

  • Tracking ID
  • Event category
  • Event action Event label Event value 


Reasons for passing new details



How does it work?

When a user selects the option in trigger or action as add to google analytics. Here's the new set of fields which will visible. 


  • Tracking id/property id
  • Event Category
  • Event Action
  • Event label
  • Event value

We follow a set of rules to categorize traffic into a specific source, and checks the full page URL and the referring domain, if available, against these rules. The details about rules and source for tracking given in the table below. 




NOTE:

If you have set both utm_medium and utm_source, we will use them and if any one them is not available, we will categorize according to the below given table.

We will be passing gclid (Google Click Identifier) to recognize each unique clicks.



Attribute

Rules

utm_medium

utm_source

Google Organic

Referring domain is Google search engine.

organic



google

Paid Search


If the utm_source is google and  the referring domain is google.com.

cpc



google

Facebook

facebook.com

referral

facebook

Paid Social

The "utm_medium" parameter contains "cpc" where utm_source is facebook.com

cpc

facebook

Direct Traffic or Bookmarked

When there are no referring domain or tracking URL.

none



direct

Referral

example.com

referral

example.com

Social Media

Referring domain is a social media site like 


Facebook, Instagram, Youtube, credit, Twitter, Naver, Pinterest

social



Social Referring Site

Display Traffic

example.com

cmp, banner, display

example.com