When it comes to creating quality content, you may find yourself eager to incorporate a variety of mediums and platforms. One of these that can be extremely beneficial to the growth of your business is YouTube! Regardless of what niche your business falls into, there is a market for it online. Many different individuals with varying interests invest their time into watching the video content found on YouTube, and if your business is not actively posting videos and engaging with the audience, you could be missing out on potential leads and future clients. 

There are many perks to utilizing YouTube for your business. One of these benefits has to do with the longevity of your content. While some other forms of content may come and go, or fade out in effectiveness over time, videos that are posted on YouTube stay online until you decide to take them down. This allows you to bring in views for weeks, months, even years down the road! These continual views turn into leads for your company, which you can convert into clients. (Cha-ching!)

So, you’ve come this far, and now you understand that you can benefit immensely from creating consistent YouTube videos for your business. Maybe you have experimented with some different video layouts and styles already, or maybe you have never recorded anything for your business. Wherever you are at in your video-content-creating journey, we can help. Let’s check out a few tips on how to go about making a winning YouTube video

#1 Make Your Thumbnail STAND OUT

In a sea of YouTube videos, scrolling through pages and pages (and pages!) of thumbnails that all look the same can be tedious and not at all interesting. Stand out from your competition, and grab the attention of your potential audience right off the bat with eye-catching graphics or elements. Switch up the color scheme and go for something that is not traditional, boring, or expected. Give your audience a reason to look at your thumbnail a little longer, sparking curiosity and inspiring them to want to see more. Another thing to consider is including an image of a person somewhere in your thumbnail as well. YouTube video thumbnails that display people typically convert more, so don’t be shy, show us your smile! 


When selecting a title for your YouTube video, be sure to go with something that is catchy, attention-grabbing, and memorable. Don’t give away all the details, but be clear on why viewers should want to watch it. Hint at a benefit that your topic will provide or an advantage that your target audience will have if they invest their time into the content you are putting out there! Give them a reason to be intrigued, and be sure to not leave them hanging. 

#3 PLAN What You’re Doing

Before you begin recording your YouTube video, it is important to have a plan for the direction you would like to head and certain points that you would like to make. This helps you avoid unnecessary rambling or getting off topic, and it keeps you focused on the task at hand. Having this focus allows you to keep your audience interested, engaged, and listening. Be sure to make strong connections between all of your points, keep your message clear and concise, and don’t forget to instruct people to like and subscribe to your channel! Any opportunity you have to encourage your audience to continue engaging with you and your business increases the chances that these views will turn into leads, which will turn into lifelong partnerships with loyal clients. 

#4 KEEP Everyone on Your Video

After you have gained the attention of your audience, you now have to work to keep it. Consider starting your YouTube video with a brief agenda, or an order of topics, so that your audience knows what to expect. Present this information fairly quickly, not lingering on what the upcoming topics are for too long, but rather, jumping right into the discussion itself. This helps you keep everyone engaged and tuned in for the entirety of your video. 

Go Forth & Conquer YouTube!

Following these tips should increase the success that you achieve with your videos. YouTube is a simple, easy-to-use platform once you have taken the time to familiarize yourself with it. It is geared towards a use-friendly creative experience that you can utilize to benefit your business! 

Just remember, choose a thumbnail image that catches the attention of potential viewers, something that stands out from the crowd. Pick a catchy, memorable title to go with your groovy graphics, that hints at what you will be discussing without giving away all your tips right away. 

Before recording your new YouTube content, create a plan of attack so you can be effective at conveying your message, which helps keep your audience attentive and engaged. Hold their attention and keep them on your video by previewing the topics, but only very briefly. As a bonus tip, be sure to be as descriptive as possible, using high-ranking keywords within the video description. 

Doing this will help your videos reach even more people, and increases the chance that they will continue to be found as time goes on. If you are interested in learning more about how to capitalize on YouTube videos for your business, check out our video discussing these tips here