To identify traffic from Google Ads and for HighLevel to categorize it as "Paid Search", ONE of the two rules need to be satisfied

  1. • "gclid" is one of the parameters
  2. • utm_source=adword 

Any other information that needs to be tracked can be sent in one or more of the parameters such as utm_medium, utm_campaign, utm_content, campaign_id, utm_keyword,