How Source Is Determined
Paid Search:
- When query parameters contains any of the following: gclid, msclkid or dclid
- If query parameters of utm_medium, utm_source, utm_campaign contain a value of: adwords, ppc, or cpc
- If query parameters of utm_medium, utm_source, utm_campaign contain any value and referrer is Google.
Examples:
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?gclid=EAIaIQobChMIztiK54Cu6QIVgdeWCh2AhA7fEAAYASAAEgK3APD_BwE
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_source=adwords
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_campaign=hello-world&hl_referrer=https://www.google.com/
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?msclkid=EAIaIQobChMIztiK54Cu6QIVgdeWCh2AhA7fEAAYASAAEgK3APD_BwE&hl_referrer=https://www.google.com/
Trigger Link:
- If Query parameters has key `trigger_link` and contain any value
Example:
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?triggerLink=EAIaIQobChMIztiK54Cu6QIVgdeWCh
Paid Social:
- The utm_medium or utm_source contains the value of "paidsocial"
- The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the referring domain is a social media site (see list below).
- The "utm_source" or "utm_medium" contains "paidsocial".
Examples:
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_source=paidSocial
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_medium=paid&utm_source=facebook
Social Media:
- If referrer contains any of social media sites (see list below)
Examples:
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_medium=social&utm_source=facebook
https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?hl_referrer=https://www.linkedin.com
Organic Search:
- If referrer is: Google, Yahoo, Bing, or Duckduckgo
Referral:
Any referring website that is not one of the social media sites listed below
Example:
If you build a landing page for your client on a subdomain (something.yourclient.com) and then link to the landing page from their website (yourclient.com) and someone clicks the link, the referrer source will show as yourclient.com.