How Source Is Determined

Paid Search:

  1. When query parameters contains any of the following: gclid, msclkid or dclid
  2. If query parameters of utm_medium, utm_source, utm_campaign contain a value of: adwords, ppc, or cpc
  3. If query parameters of utm_medium, utm_source, utm_campaign contain any value and referrer is Google.


Examples:


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?gclid=EAIaIQobChMIztiK54Cu6QIVgdeWCh2AhA7fEAAYASAAEgK3APD_BwE

 

https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_source=adwords

 

https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_campaign=hello-world&hl_referrer=https://www.google.com/


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?msclkid=EAIaIQobChMIztiK54Cu6QIVgdeWCh2AhA7fEAAYASAAEgK3APD_BwE&hl_referrer=https://www.google.com/


Trigger Link:

  1. If Query parameters has key `trigger_link` and contain any value


Example:


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?triggerLink=EAIaIQobChMIztiK54Cu6QIVgdeWCh


Paid Social:

  1. The utm_medium or utm_source contains the value of "paidsocial"
  2. The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the referring domain is a social media site (see list below).
  3. The "utm_source" or "utm_medium" contains "paidsocial".


Examples:


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_source=paidSocial


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_medium=paid&utm_source=facebook


Social Media:

  1. If referrer contains any of social media sites (see list below)


Examples:


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?utm_medium=social&utm_source=facebook


https://msgsndr.com/survey/gtEpP6BpelJz4KsYTTN7?hl_referrer=https://www.linkedin.com


Organic Search:

  1. If referrer is: Google, Yahoo, Bing, or Duckduckgo


Referral: 

Any referring website that is not one of the social media sites listed below


Example:


If you build a landing page for your client on a subdomain (something.yourclient.com) and then link to the landing page from their website (yourclient.com) and someone clicks the link, the referrer source will show as yourclient.com.


Social Media Sites:


Social domainReferrer Domain
facebookfacebook.
fbfb.
instagraminstagram.
diggdigg.
farkfark.
flickrflickr.
friendfeedfriendfeed.
ycombinator // hakernewsycombinator. 
hootsuitehootsuite.
linkedinlinkedin.
livejournallivejournal.
meebomeebo.
metacafemetacafe.
mixxmixx.
mybloglogmybloglog.
myspacemyspace.
ningning.
pinterestpinterest.
plurkplurk.
propellerpropeller.
quoraquora.
qqqq.
redditreddit.
seesmicseesmic.
slashdotslashdot.
slideshareslideshare.
stumbleuponstumbleupon.
hubpageshubpages.
technoratitechnorati.
triiibestriiibes.
tumblrtumblr.
twittertwitter.
vimeovimeo.
whatsappwhatsapp.
wikipediawikipedia.
xingxing.
youtubeyoutube.
zhihuzhihu.


Query Parameter Mapping:


NameQuery Paramsother info
Campaign
utm_campaign
campaign
Keywordsutm_term
utm_content
keyword
AdSource
utm_sourceAd source automatically registered as Bing if `msclkid` is present
Ad source automatically registered as Google if `gclid` is present
Ad source automatically registered as Yahoo if `dclid` present