A pay-per-lead (PPL) program is a performance-based commission model where affiliates earn a commission for each lead they refer, rather than only receiving payouts after a sale is made. This approach contrasts with the traditional pay-per-sale model, where commissions are only given upon successful sales.
While PPL programs often offer lower commissions per lead—sometimes as little as $0.01—this can result in reduced overall costs. However, affiliates may generate more leads than sales since it’s generally easier to encourage visitors to take small actions than to make purchases. This can lead to increased costs, particularly if the requirements for generating a lead are minimal, like:
- Form Submission
- Calendar Booking
- Survey Submission
Enabling Pay-Per-Lead for your affiliate campaigns
Step 1: Create a New Campaign:
- Start by creating a new campaign.
Step 2: Select Source Type:
- Choose Forms, Surveys, or Calendars as the source for your campaign. The current Pay Per Lead model is supported for these three sources.
Step 3: Enable Pay Per Lead:
- Go to the Commissions tab and toggle on the Pay Per Lead option.
Step 4: Set Per Lead Commission:
- Configure the amount affiliates will receive for each lead they generate under Per Lead Commission.
Step 5: Configure Advanced Commission Settings (optional) :
- If required, set up Multiple Tiers under advanced commission settings to tailor the commission structure further.
Step 6: Add Campaign Description & Assign Affiliates:
- In the final steps, provide a campaign description and assign the affiliates who will be part of this campaign.
Step 7: Review & Finalize:
- Review all settings, make any additional configurations if needed, and then finish and publish your campaign.
Tracking Leads and Commissions
- Once the campaign is live, new commissions will automatically generate for affiliates when they generate leads under this Pay Per Lead model.
- These leads and corresponding commissions can be tracked in the Commissions tab within the affiliate’s profile page. The Product column will display "Lead Commission" to indicate the source of the commission.
